Spin-to-win popups are an excellent way to engage your site visitors and convert them into leads. Spin-to-win promotions help you add a fun quotient to your website’s UX, whether you’re trying to reduce shopping cart abandonment, generate new leads, or increase sales.

But how can you quickly and easily build an animated spin-to-win wheel, especially if you don’t know how to code?

Today, I’ll show you how to add a spin-to-win wheel popup on your website.

Before that, let’s understand what’s a spin-the-wheel campaign and why it’s a valuable tool for online businesses.

What Is a Spin-to-Win Wheel Popup?

A spin wheel popup is a type of optin campaign that offers site visitors a fun way to interact with your website.

The campaign offers people an opportunity to play and win games, such as a discount coupon code, free shipping, or buy-one-get-one offers when they spin the wheel on their screen. Visitors might have to share their email addresses either to spin the wheel or claim the payouts.

You’ve probably seen an online spin-to-win campaign before. It looks like this:

The spin game wheel is usually divided into different slices, each of which carries a different prize that users can win. Offering some kind of gameplay in your optin campaigns to engage with your target audience is known as ‘gamification.’

Adding gamification to your marketing strategy is an excellent way to engage with customers and grow your email subscribers.

Research shows that businesses that adopt gamification strategies, on average, see a 25.3% rise in sales conversions.

Here’s a look at how brands across the globe are using gamification in their marketing campaigns to grow their businesses:

• Google Pay (India) used gamification on its mobile app to boost its app traffic by up to 40%.
• Autodesk leveraged gamification to increase its free trial usage by 54%, ‘buy’ clicks by 15%, and channel revenue by 29%.
• KFC Japan created a mobile game to attract people to try their new line of battered shrimp with reward vouchers. 22% of people who played the game redeemed their vouchers.

Related Content: Looking specifically for spin-to-win examples? See how PortraitFlip used a discount wheel in its giveaway campaign to convert over 3% of its mobile traffic into leads.

You can have similar success with a spin wheel promotion that grabs your audience’s attention, rewards them, and collects their personal info.

But how to add a spin-to-win wheel popup on your website from scratch?

You can choose from the best spin-to-win tools to add this type of campaign to your site.

For today’s tutorial, we’ll go with OptinMonster:

OptinMonster is the world’s #1 lead generation software on the market. It’s also one of the best spin-to-win tools you can use on your online website.

OptinMonster offers ready-to-launch gamified spin-a-win wheel popup campaign templates that you can customize and publish on your site in a matter of minutes.

Here’s the spin-to-win popup I created in OptinMonster for this tutorial:

It took me less than 5 minutes to create and publish this popup. There are many other advantages of creating a spin-a-wheel campaign with OptinMonster:

• Zero coding required to design a campaign from scratch.
• Choose a design from multiple templates.
• Customize it to match your brand’s style.
• Embed the campaign on any site.

Ready to see how? Let’s dive into the tutorial.

• Step 1: Select Your Campaign Type and Template
• Step 2: Customize Your spin-to-win Wheel Campaign
• Step 3: Set Your Display Rules
• Step 4: Integrate With Your Email Service Provider
• Step 5: Save and Publish Your Campaign

Step 1: Select Your Campaign Type and Template

First, you need to log in to your OptinMonster account.

Once you’re in, click on the Create New Campaign button in the upper right-hand corner:

Now you’ll need to select your campaign type. For this tutorial, we’ll go with the Gamified campaign type:

This will give you plenty of ready-to-use, spin-to-win popup templates to choose from:

You can choose any template you like and customize it to match your brand’s style. I’ll choose the Spin for a Discount template:

Next, give your campaign a name, assign it to your website, and click Start Building:

With this, you’re ready to customize your gamified popup.

Step 2: Customize Your spin-to-win Wheel Campaign

Here’s how the template looks like in the OptinMonster editor right now:

Making changes to your spin-the-wheel popup is really simple.

I’ll begin by changing the text. Click on the text you want to change and edit it directly in the OptinMonster editor:

Make sure your copy persuades the site visitors to interact with the campaign. For tips on writing copy that converts, read our guide on how to write a sales page.

Next, you’ll want to customize the rewards that appear on the spin game. To do that, click on the wheel image in your editor:

Here, you’ll see a menu appear on the left-hand panel. You can edit the section and wheel colors:

To change the rewards within the sections, click on the Customize Wheel Sections button:

You’ll see a new window that allows you to change how you want the wheel campaign to work:

You can edit the following things about your spin wheel campaign:

• Can Win: This lets you make options that can’t be won which is useful if you have a product that recently went out of stock and you need to replace it. You can also turn off options like ‘spin again’ or ‘no luck this time’ to make sure all your participants win a prize.
• Win Chance: This shows the odds of your customer winning that specific prize based on how many options are available to win.
• Label: This is the name of the prize that will be on your spin wheel.
• Coupon Code: This is the coupon code that the user will receive when they win a specific prize.

With these options, you can create custom prizes for your visitors to win:

If you do it well, you can use these rewards to generate leads and earn money through discount offers.

Next, I’ll set up a few display rules. It’ll help you control when and where the popup appears.

Step 3: Set Your Display Rules

At the top of your editor menu, click Display Rules:

This is the screen you’ll see:

OptinMonster has tons of display rules that you can use to show your campaign to the right people at the right time in their customer journey.

These display rules break down into 2 categories:

• Targets
• Triggers

Targets are rules that will show a popup based on users’ characteristics. This includes things like where the user is located, what device they use, or how they’ve interacted with your site in the past.

Triggers are rules that use your site traffic’s behavior to determine if a popup should appear. That can be events such as:

• What links they click (MonsterLinks)
• How far down the browser page they scroll (Scroll Trigger)
• When users are about to leave your webpage (Exit-Intent® Technology)

For today, I’ll show you how to configure an Exit-Intent® trigger. This means that our spin-to-win wheel game will appear to users if they try to leave your site.

This is an incredibly effective trigger for engaging abandoning visitors. As an example, Crossrope used the Exit-Intent® popup to grow its email list by 900%.

Back to your OptinMonster dashboard, click on the time on page condition. This will pull up your display rule options:

Click on When and select Exit Intent® from the options:

Next, you can choose which device you want your exit-intent popup to appear on. You can choose between:

• Desktop-only
• Mobile-only
• Both

Then you can also choose the Exit-Intent® sensitivity level as low, medium, or high:

The sensitivity level you choose will have a direct impact on how your campaign appears on mobile devices.

Low and Medium sensitivities create a scroll up trigger, whereas High sensitivity creates a back button trigger.

To learn more about how exit-intent popups work on mobile, read how to create mobile Exit-Intent® popups that convert.

Next, I’ll customize where the spin wheel popup appears. To do this, I’ll leave the current URL path option as it is. But I’ll click on is any page condition and change it to contains:

Here, you’ll need to enter the URL slug of the pages where you want the spin wheel campaign to appear.

For instance, let’s say you have an eCommerce store that sells skincare, makeup, and supplements products.

You might have a website structure where each of your product pages includes the URL path, such as:

www.mysite.com/skincare

www.mysite.com/makeup

www.mysite.com/supplements

So if you’re creating a spin-the-wheel campaign specifically for makeup products, you’ll have to enter the 2nd URL slug. To apply this condition, add the term ‘/makeup’ in the field next to contains:

This level of customization ensures that you’re showing your gamified popup to the right segment of your audience at the right time of their customer journey.

Once you’ve set the best display rules for your site’s campaign and goals, it’s time to integrate the popup with your email service provider.

Step 4: Integrate With Your Email Service Provider

One of the most common reasons for creating a spin wheel popup is to grow your email list. That way, you can monetize your site or products through email marketing best practices.

To connect your campaign with your email service provider (ESP), click on the Integrations tab at the top of the menu:

OptinMonster integrates natively with over 30 of the most popular ESPs on the market. This integration functionality allows you to automate your lead generation so you can add new leads from your marketing campaigns to your ESP.

Type the name of your email service provider or scroll through the page to find it manually.

I’ll choose Constant Contact since that’s the ESP I use for my website:

From there on, the exact steps to connect OptinMonster with your ESP depend on which email marketing automation software you’re using. For the most part, it involves copy-pasting your email account’s API key.

For more specific instructions, read our detailed guide on how to connect your email service provider with OptinMonster.

Pro-tip: Don’t see your ESP listed? You can get started with Monster Leads.

Monster Leads is OptinMonster’s internal lead storage tool. It lets you store your lead data, export it, and send individual emails from your existing email client.

Once you’ve integrated your spin wheel campaign with your ESP, you’re ready to embed your campaign and launch!

Step 5: Save and Publish Your Campaign

Click on the Save button at the top-right of your screen to make sure you don’t lose the changes you’ve made so far:

Now go to the Publish tab:

Under the Publish Status section, click on Publish:

To check how the campaign appears on your site, you can enter one of your connected websites under the Live Site Inspector to check how the popup appears. Or, you can preview the popup by clicking the Preview button in the Websites section:

Here’s how the spin wheel campaign looks after I published it on my website:

Users will be able to play the spin game or win a prize only after they enter their email addresses.

Gamify Your Website’s UX with Spin-to-Win Popups

Games have the power to turn a boring website experience into an exciting one. Adding gamification to your website’s experience can help you convert casual visitors into leads and potential buyers.

If you want to learn more about the benefits of gamification in marketing, here are a few resources:

• What Is Gamification Marketing? Benefits and Examples
• 8 Best Gamification Marketing Ideas to Boost Your Conversions
• How to Use Gamification for More Customer Engagement

Ready to see if gamification can help you boost engagement and increase sales? Follow the steps outlined above to create your first spin the wheel popup campaign.

User experience is one of the most critical aspects of increasing your revenue. But more often than not, many small business owners leave user experience up to chance.

That’s why, in this article, we’ll go over 15 eCommerce user experience best practices you can start using today to turn more traffic into sales.

But first, let’s look at what user experience is and why you need to care about it.

What Is User Experience?

User experience (UX) is how a customer feels about the interactions they have with your website, your company values, your product, and your team.

In other words, it’s how people feel when they engage with any part of your business.

But UX is one of the most overlooked aspects of eCommerce stores. Companies pour thousands of dollars into ads, design, and product research.

After all that work and money put into getting traffic, they often fail to realize why their conversion rates aren’t as high as they’d hoped.

This problem stems from a poor eCommerce UX. It affects your visitors, customers, and business.

Not to mention your profits.

Think about how these stats from Truelist on eCommerce UX can affect your bottom line:

• Developers spend 50% of their time fixing issues which could have been avoided

• 46% of online shoppers list not being able to tell what a company does as the reason for leaving a website

• Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%

• 52% of online shoppers claim that quick page loading influences their loyalty to a site

• Airbnb attributes eCommerce UX for taking them from being a near-failure to being valued at $10 million

To create a better experience for your visitors, and increase your bottom line in the process, let’s take a look at 15 eCommerce UX best practices.

15 eCommerce User Experience Best Practices

1. Use Fullscreen Welcome Mats to Showcase A Product or Offer

Kind of like a popup, a fullscreen welcome mat is an optin that slides over the entire page. It draws the visitors’ attention to your best products or offers.

Doing this has been proven to increase conversions by up to 80%.

You can use OptinMonster to create fully customizable fullscreen welcome mats. Here’s an example:

This improves eCommerce user experience because it delivers a product that will engage and delight your visitors. Who doesn’t love that?

With OptinMonster, you can set specific display rules and triggers so you always show your offers to the right people at the right time.

This goes a long way in improving eCommerce UX since it allows you to only show personalized offers to visitors who are most likely to be interested.

2. Create a Clean, and Clear Homepage

You only get about half a second to make a first impression.

Your homepage is the first thing your users will see when they come across your site, and it’s usually the page that gets the most traffic. It’s crucial to make it look clean, uncluttered, and have a clear purpose.

Here are some tips to make sure that your site makes an excellent first impression:

• Use a simple, minimal design
• Emphasize elements that make an impact like your recent blog posts, for example
• Stick to a consistent color scheme

Here’s an example of a website that has a clean and simple design.

The webpage isn’t too cluttered and uses high-quality images. A good reminder that sometimes less is more.

3. Make it Easy For Users to Navigate Your Site

Think about how you would feel wandering through a store with no signage showing where anything is.

Or what if there were signs everywhere with arrows pointing in all directions. You’d likely end up leaving empty-handed and confused.

Your site’s visitors feel the same way. When they arrive, they want to know where they can go without feeling overloaded.

Here’s how to keep navigation user-friendly:

• Use visual cues like color contrast and arrows to draw attention to your call to action
• Divide your products into different categories with columns and sidebars
• Always include a search bar for those who know exactly what they want
• Use familiar words when labeling

Here’s an example of a real website (that still exists), and is doing everything wrong. It’s messy, there’s too much color, no clear CTA, and it’s not obvious what their main product is.

Just try navigating this page and actually finding what you need.

At OptinMonster, we pride ourselves on how easy it is to navigate our site. We do that by having 2 menus at the top of the browser:

• One for support, troubleshooting, and login for the dashboard or OM University
• Another for casual browsing about the product

You’ll notice the bottom menu in the image above is bigger and bolder. That helps our new users navigate the site more easily. For users who are more familiar with our website, everything they need is conveniently above in a separate header menu.

4. Use Exit-Intent® Popups To Offer Deals

You can use an exit-intent popup tool like OptinMonster to detect when visitors are about to leave your website.

Your popup can be anything from an invitation to chat with a support agent, a special discount offer, or an invitation to download a lead magnet by joining your email list.

The truth is that most consumers appreciate popups if it’s for something that interests them. How do we know this?

Because we have data coming from our AdBlock Detection triggers.

With OptinMonster, we can display campaigns to users with adblockers turned on. And roughly 77% of people who see this popup choose to turn off their ad blocker to see the promotion.

Turns out, it’s just the spammy ads they don’t want.

OptinMonster comes with countdown timers, coupon code popup, slide-in boxes, and other tools that help you promote your sales and boost conversions.

So you can improve your eCommerce UX by showing a promotion or deal that your audience will love as they go to leave your site.

5. Improve Your Website Speed

Have you been neglecting your site speed? Just know that 53% of visitors will abandon a webpage if it takes more than 3 seconds to load.

Yikes.

Many times slow speed affects user experience because people treat surfing the web like talking to people. If you ask someone a simple yes or no question and they take longer than 3 seconds to answer, things can get… awkward.

It’s the same for your website. If it’s slow, users will look for something else that says more in less time.

If you’re not sure what your website speed is, you can use Google’s Lighthouse.

That will give you a good indication of how well your site is loading on mobile.

6. Avoid Automatic Sliders, Video Backgrounds, Transparent Buttons, and Parallax Scrolling

Your eCommerce website design can be top-notch, but if it doesn’t function well, you’re going to have some issues.

Design trends like automatic image sliders, video backgrounds, transparent buttons, and parallax scrolling are popular because, well, they look nice. When they work, that is.

But in reality, they’re prone to glitches.

These design elements can also slow down your website if carried out poorly and may distract the visitor from reaching the checkout page.

And considering how both site speed and user experience are SEO ranking factors you need to consider, these design elements may not be worth it.

Functionality is what UX is all about. It’s not about adding extra elements and creating “fluff.” Every aspect of your page needs to support what you want the visitor to do.

If you look at a website like Amazon, it doesn’t have the most beautiful design. But it has excellent functionality.

Amazon exists to convert traffic into sales, and everything about their site design supports that.

7. Use Geo-Location Targeting

Advanced eCommerce owners use geo-location targeting to display location-specific offers.

If you’re selling internationally, or even in a few select cities, you can use OptinMonster’s geo-targeting feature to segment offers by climate and culture.

This can also help you advertise to customers in another language. Anyone searching on your site from France, for example, would get their promotion in French:

Geo-location targeting also lets you swap images and promotions, so you can make the right offer to the right customer at the right time.

Setting your target location in OptinMonster is easy. Just go to the Display Rules tab and choose the visitor’s location rule. Then, you can set locations you want to include or exclude!

You can take geo-location targeting one step further by combining it with OptinMonster’s advanced page-level targeting options. That will allow you to segment your audience based on their interactions with your website and interests.

8. Use a Clear Call to Action

For eCommerce sites, your purchase call-to-action (CTA) will generally be an Add to cart or a Buy now button. Having a clear CTA is essential to converting traffic into sales.

The button should stand out from the rest of the page. A great way to do this is by adding color contrast and bold lettering.

The wording of the CTA should be kept short, but have a clear message: this is where to click to finalize the purchase.

Phrases such as Buy now, Check out, and Add to cart work really well. They’re tested, tried, and true.

For OptinMonster, we use Get OptinMonster Now as our primary CTA on the homepage.

It’s also common for a lot of eCommerce site owners to create a sense of urgency along with their call to action.

For example, putting in a notice that there are only 2 items left in stock can push people to purchase sooner rather than holding it off until later.

Or that they only have a certain amount of time before an offer expires. Amazon is, as you may suspect, really good at this:

Knowing that the offer expires in a few hours make their call to action, Add to Cart, very tempting.

9. Create a One-Click Checkout

Adding calls-to-action is a good step towards getting visitors to add items to their cart. Unfortunately, the average cart abandonment percentage is 76%.

In other words, nearly 8 out of 10 visitors that add a product to their cart will leave before paying a single cent.

However, there are things you can do to optimize checkout and keep those shoppers moving forward with their purchase.

Consider skipping the cart and adding a one-click checkout button right on the product’s page. Amazon does this and used to have exclusive rights to the technology.

But since they lost their patent for the one-click checkout button, you can use it to your benefit.

10. Let Users Checkout As Guests

Another reason for consistent cart abandonment is requiring users to create an account to complete their purchase.

But what about getting their email address and contact information?

Sure, you can push them for it. So long as you’re OK with 34% of your guests walking away because there isn’t a guest checkout option.

That’s right. If you don’t allow guest checkout, over 1 in 3 customers will move on to a competitor’s page.

Hence why so many big companies, like Nike, always allow guest checkout:

Plus, you can still get your customer’s email as part of a typical checkout flow. Then, you let your impressive email marketing skills take care of the rest.

Simply add those emails into a funnel, starting with an automated email series. Then you focus on making changes to your checkout flow, like adding a guest checkout.

The fewer steps your visitor has to go through, the more likely they are to finish their purchase.

11. Make Your Product’s Listing Page Informative

If you have a product listing page loaded with information, it will do the selling for you, which is what you created it for, right?

Some essentials to include in your listing pages are images, price, availability, breadcrumbs (for easy navigation), and product options.

These best practices won’t only help your eCommerce UX, but will also help you with SEO.

You want people (and Google) to understand the contents of your page. And content-rich, user-friendly pages consistently rank higher.

Let’s look at one of Get Bullish’s product pages as an example.

The top half of their screen has a quality product image, breadcrumbs in the upper menu, the price clearly listed, and the call to action (Add to Cart) in an easy-to-find location.

Then, as you scroll down a bit, you have more information about the product, and it includes a product recommendation, along with an incentive to buy (free shipping over $40) and ways to share the product on social media.

Everything about this product page design helps the user AND makes Google happy. That’s the sweet spot you should be looking for with your product pages, too.

12. Include Reviews on Product Pages

Including customer reviews or testimonials on your product pages can be a very powerful tool in converting visitors into buyers.

Visitors aren’t only looking for reviews of the product itself but also want to learn about the service customers received when ordering products.

By displaying customer reviews on the product’s listing page, you’re showing new visitors that you’re a trustworthy seller.

And since 88% of consumers make purchases from eCommerce sites with primarily positive reviews, you can’t afford to leave them off your product pages.

Note the distinction “primarily” positive reviews.

If you have a few negative reviews, don’t worry. Those can actually help make your site and products look more credible.

After all, you can’t please everyone!

You just need to learn how to respond to negative reviews in a way that puts you in a positive light.

Amazon’s review sections are the perfect example. They have ratings, show responses by feature, and almost all products have over 50 reviews.

You can even display reviews and testimonials right on the checkout page to make shoppers feel more confident about their decision to buy.

If your online store is built with WooCommerce, you can easily add testimonials and star ratings to the checkout page with SeedProd.

SeedProd is the best drag and drop page builder for WordPress. It offers a ton of templates to get you started quickly and you can customize them with ready-made landing page blocks like testimonials, email optin forms, star ratings, videos, countdown timers, and much more.

Plus, SeedProd has WooCommerce blocks like add to cart, checkout, cart, and product grids. This makes it easy to create a custom WooCommerce checkout without having to hire a developer.

13. Use Social Proof

We just talked about customer reviews and testimonials, which are great for social proof. But, there’s a lot more you can do.

Here are some social proof ideas to start using now:

• Case studies
• Media mentions
• Social share and user/subscriber/customer counts
• User-generated content
• Real-time stats
• Trust badges on your website

One of the best and easiest ways to add social proof to your site is by using TrustPulse.

TrustPulse is the most powerful social proof tool for business websites. You can use it to automate social proof by showing recent activity notifications on your website in the form of an eye-catching popup:

TrustPulse takes less than 5 minutes to set up and can give you an instant increase to site conversions by up to 15%.

That one little popup packs quite a big punch. And we should know. We’ve added those to OptinMonster’s website with impressive results:

And you can see the same boost in sales for your own site with TrustPulse.

14. Offer Different Payment Methods

Offering different payment methods on your eCommerce store has loads of advantages, including:

• Customer convenience
• Payment customization
• More security
• Higher international sales

But the biggest reason? People just like knowing they have options.

And if visitors don’t see their preferred method of payment, they’re much more likely to abandon their cart.

Although there are over 200 different ways to take payments online, you don’t need to include all of them. You can find the best ones through market research.

Simply use the methods that are most popular with your target audience and their location.

Some popular payment methods are PayPal, Alipay, Stripe, and credit cards. You can even offer to finance if your product is expensive.

Just don’t forget to make all your payment methods available for mobile checkout.

15. Mobile-Friendly UX

Did you know that over 40% of people prefer using their mobile devices for the entire shopping process?

Making your website mobile responsive is not enough when it comes to optimizing your eCommerce website.

Mobile screens mean more scrolling, so it becomes much more important to consider what you have displayed on the page. You may even want to create an entirely separate eCommerce UX for mobile visitors.

PayPal does an excellent job of making their web design help their visitors. For instance, their desktop site, while minimalist, is visually engaging:

But PayPal’s mobile landing page eliminates scrolling by using 2 buttons: Personal or Business.

Visitors on the mobile landing page can select the option they want from those 2 buttons, log in to their account, or use the menu to see more options.

Go further in testing things like hiding certain elements that are unnecessary on specific screen sizes, making any non-essential text smaller, and playing around with different icons for better visibility on important links.

The bottom line is that user experience on mobile shouldn’t be your afterthought anymore. In fact, many big companies are starting with mobile-first design and making their desktop website a secondary priority.

There you have it!

15 eCommerce UX best practices to turn traffic into sales and improve your SEO.

And like we saw, one of the best ways to improve eCommerce UX is to target specific campaigns to users that you know they’ll love. The best way to do that is with OptinMonster’s targeting and triggering rules. With OptinMonster, you can target users by:

• Location
• Cookie referral
• URL path
• AdBlockers
• Device (desktop, mobile, or tablet)

Plus much more.

These targeting rules allow you to personalize campaigns to make visitors feel more welcome on your site. And that’s what improving eCommerce UX is all about!

Of course, the best way to boost your conversion rate, build your email list, and generate more revenue is by using OptinMonster.

Get started with OptinMonster today risk-free with our 14-day money-back guarantee.

Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage your site’s visitors to convert. The only problem?

Creating content takes a ton of time and effort.

But what if your best content could work for you repeatedly without you having to create something new? Well, that’s content repurposing.

So today, we’re going to give you 35 ways to repurpose your content to save you time, energy, and money.

First, though, let’s make sure we’re all on the same page.

What Is Content Repurposing?

Content repurposing is the process of transforming existing content into different formats or updating it to serve a new purpose. This strategy allows you to extend the lifespan of your content, reach new audiences, and maximize the value of your original investment in content creation.

For example, a blog post can be repurposed into an infographic, a podcast episode, a series of social media posts, or a video.

Repurposing content can also involve updating older content with new information, insights, or perspectives to make it relevant again. This approach helps you leverage your existing content assets more efficiently and effectively.

Why Is Content Repurposing Important?

Content repurposing is important for several reasons:

1. Reach New Audiences: Different people prefer different content formats. You can reach a broader audience who might not have engaged with the original content by repurposing content into various formats (e.g., videos, infographics, podcasts).
2. Maximize ROI: Creating high-quality content requires time, effort, and resources. Content repurposing allows you to get more value from your initial investment by using the same content in multiple ways.
3. Enhance SEO: By repurposing content and publishing it across different platforms, you can create more opportunities for your content to be indexed and ranked by search engines, improving your overall SEO.
4. Reinforce Message: Repetition is a key principle in marketing. Content repurposing helps reinforce your message by presenting it in different formats and contexts, making it more likely to stick in your audience’s mind.
5. Save Time and Resources: Creating new content from scratch can be time-consuming. Repurposing existing content can save time and resources while still keeping your content fresh and engaging.
6. Stay Relevant: Updating and repurposing older content can ensure your information stays current and relevant to your audience.
7. Boost Engagement: Different formats can engage users in different ways. Content repurposing can boost engagement by catering to diverse preferences and learning styles.

Overall, content repurposing is a strategic approach to content marketing that can help you achieve better results with less effort.

Now that you know why you should be repurposing content, let’s look at 35 different ways to make your old content brand new again.

The following 35 tips are broken down into 5 categories:

• Syndicate your posts
• Republish your work
• Take snippets for your social media posts
• Use a different medium to create a lead magnet
• Publish spin-offs of your original content

Feel free to use that table of contents to jump to any section that interests you most.

Syndicate Your Posts

Content syndication networks allow you to get your blog posts in front of people who are reading other related content.

All you have to do is pay a little money (usually on pay per click basis), and your posts will show up as “Recommended Reading” or “Related Posts” on other blogs.

Here’s an example of a “Promoted Stories” section below a blog post on CNN:

Check out the following 6 content syndication networks that you can use for repurposing your content:

1. Outbrain

Outbrain is a pretty popular option used on sites like CNN, BBC, and The Washington Post. Plus, they boast helping over 1 billion people discover new content, products, and services.

And who knows? Maybe one day, when your blog is big enough, you can use Outbrain from the publisher’s side to earn a bit of passive revenue.

2. Zemanta

Zemanta gives you control over the image and title you want to use in your native advertisements. They also have an easy-to-use client dashboard to make managing your media advertisements a breeze.

3. Taboola

Taboola gets your blog posts in front of a huge audience, a lot like Outbrain. They work with a lot of big-name companies, too. At the top of that list is USA Today, Business Insider, and NBC.

4. Nativo by SimpleReach

Nativo determines which of your posts are most likely to be shared, and then promotes those. This kind of technology can help people tighten up their content strategy if they’re new to using native ads.

5. Cision

Cision has a ton of communication strategies for businesses. But their multimedia content distribution is perfect for getting more exposure to great content that’s been sitting on your shelf.

6. ZergNet

ZergNet promotes your posts on relevant sites and is used by big companies like AOL and MTV. They have over 1 billion article recommendations every day, so you’re bound to get lots of exposure.

Plus, the more traffic your promotion builds, the more free traffic ZergNet sends your way.

Republish Your Posts

Many sites will allow you to republish your old blog posts, getting them in front of a broader audience.

To republish your old posts, sign up for an account with one of these sites, copy and paste your article into their CMS, check for formatting issues, and hit publish.

Worried about duplicate content hurting your SEO efforts? Don’t be.

All the sites listed below add canonical links, so you won’t be penalized for reposting there.

Here are some places for you to republish old blog posts:

7. Medium

Medium allows you to republish your blog posts and get them to a broader audience. Setting up an account is free and easy. You can even sign up with your Twitter, Facebook, or Google account.

With over 60 million readers, Medium can be the perfect place to repurpose older content to get a new audience.

8. Reddit

Reddit is an extremely well-known site, offering user-generated news links where users can vote to promote stories to the front page.

Going viral on Reddit can yield considerable returns in building your traffic and audience. It can also highlight particularly popular content.

But be careful. If you’re only self-promoting on Reddit, your account will probably get banned, and your post deleted before it’s ever seen.

You should spend a few weeks interacting with forums that you like and build some credibility on the site. Then every week or so, drop one of your older posts in a thread to get it some fresh attention.

9. Growth Hackers

GrowthHackers is a site that allows you to promote content related to startup marketing. All you have to do to promote your post is to submit its URL.

Recommended Resource: Stuck in a rut? Check out our Ultimate Guide to Growth Hacking for proven growth hacking strategies, examples, and tools you can use to skyrocket your business.

10. Hacker News

Hacker News is like Reddit for programmers and entrepreneurs. If your content is about computer science or entrepreneurship, it will be a perfect fit here.

Unlike Reddit, though, you don’t need to worry about building up credibility before posting. You can submit your URL and hope it gets some new attention.

It may not be the prettiest of sites, but you’d be surprised how much traffic you can get if an article gets voted to the top.

11. BizSugar

BizSugar is for small business news and tips. Republished posts are categorized into different topics, such as finance, technology, startups, and marketing.

They’ve made a lot of improvements over the last couple of years, including mastermind groups, online events, self-guided courses, and more.

You can repost snippets of content you’ve already written in these public forums to build your audience with a more targeted group.

12. Social Media Today

Social Media today allows you to either manually submit your content. But you can also automate submission via your RSS feed. The editors select the best content to feature on their homepage.

If your content gets chosen on the front page, you can drive loads of traffic to your older content without changing a thing.

14. Blokube

If your content is for other bloggers, Blokube is a perfect place to share it. This is a community built by bloggers specifically for bloggers, designed to be a mastermind community.

Users share tips and strategies for making blogs more successful. You can post your older content in this community to get a focused audience.

And if your content isn’t about blogging? Blokube is still a pretty good resource to sharpen your blogging skills.

15. Business 2 Community

Business 2 Community is great if your content falls under marketing, business, finance, entertainment, technology, or news.

The website is a little cramped and could use a web design makeover, but it’s still an awesome place to get your older content some exposure.

Use Snippets for Social Media Posts

A genius way to repurpose your content is by taking a tiny snippet or a small excerpt of your blog post and turning that into a social media post.

The idea here is to build your brand by adding value to your social media profiles, so linking to your blog post is optional.

But be sure to include an image wherever possible to make your posts stand out.

16. Facebook

You can post snippets of your written content in relevant Facebook groups as well as on your Facebook page.

It can be hard to come up with new topics daily. But, by using content you’ve already written, you’ll save yourself hours of brainstorming post ideas.

Here’s an example from a Facebook post by Humans of Sackville:

The entire post is a quote from one of their blogs. But, it serves to engage their Facebook readers as well.

You can do the same with older content. Pick a few of your best quotes or clips, and put them on Facebook to build your following.

And you can stretch your new social media posts even further by embedding them on your website using a tool like Smash Balloon.

With Smash Balloon’s Custom Facebook Feed Pro, you can easily embed a Facebook feed anywhere on your WordPress site.

This is a great way to keep your site automatically updated with fresh, easy-to-read content. Plus, it can help you boost engagement and increase your following.

Smash Balloon’s feeds are super customizable; you can choose from different layouts, design the feed to match your brand, show or hide likes and comments, and you can choose exactly what content you want to display.

You can also embed Instagram, Twitter, and YouTube feeds on your site using Smash Balloon.

17. X (Formerly Twitter)

Like Facebook, you can take small, powerful phrases from your text-based content and post them on social media. These quotes should try to get people interested in your article so that you can drive a bit of new traffic their way.

Or you can quote a piece of your old content that you’re repurposing a few years down the road. Here’s a look at an example from an eCommerce company using this strategy:

Notice how they quote an old piece of content to see if it stood the test of time. Then they link to an updated version of the article.

18. LinkedIn

If you write about business in any fashion, LinkedIn is the perfect social media platform to create mini-posts. You can take your old content and write a much shorter version for LinkedIn.

One entrepreneur used this strategy to take a longer piece of content and break it down into bullet points for a separate LinkedIn post:

At the bottom, he links to the full article, which will help drive traffic. But, this older piece of content has become a stand-alone post on LinkedIn.

Repurposing content into LinkedIn posts is also a good strategy for building your professional network. As your LinkedIn profile gets more views, your connections can increase, and more doors can open.

And since your using your old content to create these mini-posts, it should take you no time at all.

19. Pinterest

If your traffic comes from Pinterest, you can take images that you’ve made for other content and pin them to your board.

You can also link back to your original article, but don’t have to. Part of creating a following means not always being self-promotional. If you made an image you’re proud of, you can share it and grow your Pinterest community.

20. Quora

If you have a lot of text-based content, like a blog, you can copy and paste small sections to respond to relevant questions on Quora.

You’ll want to change a bit of the wording, but this can save you tons of time re-writing answers to topics you’ve covered in the past.

Here’s a clear example of repurposed content. The author is responding to the question, “What is the best way to find and hire a freelancer?” The answer is long, detailed, and comes directly from one of the links in the response.

As you can see, the response was lengthy. In fact, the above image is only 25% of the full answer. But the post only took a few minutes to create because it was relying on another piece of content.

This strategy will also help you build your credibility on Quora and your online profile more attention. Then, you can use your reputation to promote new content in the future.

Use a Different Medium to Create a Lead Magnet

One way of repurposing your content is to turn it into another type of content altogether.

Once you have a fresh piece of content in its new format, you can turn it into a lead magnet to help grow your email list. You can even use OptinMonster to deliver your lead magnet!

This is a powerful content strategy because it’s as effective as it is easy. You already have all the research, material, and content built. Yout just need a new outlet for the information.

With a few tweaks, you can get hundreds, if not thousands, of new subscribers for your email marketing strategy.

Not great with creating visual designs? Don’t worry. Here are 51 free visual content creation tools to help you out.

And now, check out these 11 different types of content that will help you bring new life into older material.

21. Infographics

Take the main points from your blog post and use an infographic maker like Piktochart or Venngage to create the graphic.

You can also use Canva for free. Canva is great for infographics if you’re new to creating visuals. It has loads of free images you can use and helpful design guidelines to keep things looking professional.

Infographics are an incredible form of content and make for a great lead magnet. Here’s an example of a great infographic by Super Software:

You don’t need to get nearly as creative as Super Software. A simple infographic can be made in under 30 minutes if you have some basic design skills, and the content finished.

22. Videos

Videos are one of the most popular forms of content. And it doesn’t look like that will change any time soon.

Since writing a script is one of the most tedious parts when you create a video, you can rely on the content you’ve already written.

OptinMonster will make supplemental videos for our blogs and post them our YouTube channel:

But, of course, to keep things fresh, we also add original videos as well.

You can do the same by repurposing content to take some of the load off of your video marketing strategy.

23. Emails

We here at OptinMonster think that email marketing is hands down the best way to grow your business. But you know what that means?

You need to write great emails.

You can use old content to format and revamp your automated email series or a newsletter. This is especially good for repurposing marketing content, as people in your email list are warmer leads.

Need a little help with email marketing? Here’s our beginner’s guide to make you an email marketing pro.

24. Downloadable PDF

You can take a piece of text-based content and turn it into a PDF. This is a fantastic lead magnet and makes for a great value proposition with your site’s traffic:

Hand over an email address and get a free downloadable PDF.

You could also create a downloadable checklist to accompany a piece of content. These are easier to make than infographics but still make for high-quality content.

OptinMonster does this from time to time on our own blog for checklists and templates:

You can take your PDF document and embed it into your text-based content to get more downloads.

25. Slide Deck

Create a slide deck out of your blog posts or videos and upload it to SlideShare.

This is an excellent platform for teaching and learning through slide decks. If you run online courses or training programs, it can also be perfect for getting new, interested learners out of older content.

26. Podcast

It seems like nowadays, everyone and their mother has a podcast. So the real question is:

Why don’t you?

Use older material like blogs and ebooks to create podcast episodes. Then record them and upload your podcast to your website.

Podcasts are good, too, because you can add links in the show notes. That means you can redirect listeners to promotions, optin campaigns, landing pages, and more!

Not sure how you’d make a podcast? Here is a step-by-step guide on how to make a successful podcast.

27. Webinar

Similar to our last tip, you can repurpose your content to create a webinar. But unlike a podcast, you only need to come up with a 45-minute presentation (instead of new episodes each week).

And since you’re already sitting on unused content, most of the hard work is already done!

The best part? You can use this repurposed content as a way to increase sales.

That’s right, by doing a webinar the right way, you can sell pretty much anything. Check out this article on how to design a webinar that sells.

28. Online Course

Take your best blog posts on a specific topic, turn them into course materials, and upload them to sites like Udemy:

Or, if you use WordPress and are looking for an LMS plugin to launch a webinar or online course, check out our top picks! In the meantime, here are our top 3 choices:

• MemberPress
• LearnDash
• LifterLMS

With tools like those and some old content ready to be revamped, your online course can add tons of value to your niche. And it may make you a bit of revenue in the process.

29. Live Streaming

Take some of your content, make a rough outline, and jump onto a live streaming service.

You can live stream on social media platforms like Facebook and Reddit if you don’t want to pay. Or, you can add a live stream feature to your WordPress site.

It may take a while to build up an audience, but be patient.

Once you do, you’ll have a new type of content that relies heavily on things you’ve already created. And as you get more comfortable in front of the camera, you’ll open up new doors for sales strategies.

30. Ebook

Even though the word “eBook” has the word “Book” in it, don’t be intimidated. Most ebooks are glorified blog posts, hovering around 2,000–3,000 words.

So with that in mind, you can always turn older blog posts into an ebook. They sound super professional, make a great lead magnet, and won’t eat up too much of your time.

It’s the ultimate marketing trifecta.

Be sure to read this post on how to avoid the 26 most common mistakes when writing your first ebook.

31. Physical Book

Ok, so full disclosure: this content repurposing tip may take a little more work.

But it’s worth it. We promise.

If you have a collection of old blog posts just sitting there, gathering dust, why not create a physical book to sell or give away?

Even if you’ve never thought of yourself as an author of books, there’s no reason why you can’t be. You can either collect, gather, and format the content yourself or hire a freelancer to go through your old content and do it for you.

Then, you can use a service like Lulu to turn your blog posts into a physical book.

More than any other type of content, a hardcopy book will give you some instant credibility in your field. And if you have most of the material already written in the form of old blogs, why wouldn’t you want a book in your name?

Publish Spin-Offs

The last way to repurpose your old content is to use them as starting points for other posts. We call that creating spin-offs.

In the same way that a TV show might make a spin-off starting with a character from an older show (like Frasier from Cheers), you can make your own content spin-offs.

Here are 4 different ways you can do that.

32. Publish an Update

If there’s any new information to add to existing content, you can publish a new post with a “refreshed” version. This is a common practice in the world of content creation.

In fact, we do this a lot for our blog:

It’s important to update older content because not everything stays relevant all of the time. You can have a blog post or video content where 80% is still good, but 20% is outdated.

When people consume the content, though, all they’ll remember is the 20% that you forgot to update.

So take advantage of a best practice you should be doing anyway and use it to repurpose older content.

33. Write a Case Study

Case Studies are a persuasive piece of content that helps get you more customers. They’re like long, thorough, and more effective testimonials.

And making them is easy.

Take a broad topic from an older article or video and find a specific example that illustrates your point.

Highlight that example in a new blog post as a case study and link it to your old post for more context.

Case studies not only increase your traffic, but they give you a considerable boost in conversions as well.

Here’s an example of a case study that we did on how Medstar Media used our software to improve conversions by 500%.

We’ve collected all of our case studies together into one big “Case Studies” category:

34. Write an Expert Roundup

When it comes to content repurposing, writing an expert roundup is low hanging fruit.

Take some topic from your old article and ask a bunch of experts to answer a brief question about it.

Then publish all of their answers as a new post and link to your older content for context.

Not only does this give you something brand new to release and use to grow your email list, but it also helps you network with experts in your field.

You may not get a 100% response rate while building your expert roundup, but you’ll find that most people are happy to share what they know with you.

35. Write a Guest Post

Take the main points of one of your previous articles and use that as inspiration for a guest post. Some blogs will even allow you to republish your old article, as-is.

But be sure that they add a canonical link to your original post, so you don’t get penalized for duplicate content. Most website owners who allow guest posting are already familiar with how to do this.

Guest posts are great because they are a win-win in the content marketing world:

Your host gets fresh content while you get to steal some of their traffic ethically.

Plus, if you’re using older posts to create your guest piece, then you already have most of the work done. At that point, it’s a matter of reformatting and doing some light edits.

While you’re guest posting, make sure to avoid these 6 guest blogging mistakes.

Remember, your reputation is on the line. If you make those mistakes just once, you may be turned down for future guest posting opportunities.

And there you have it.

35 awesome ideas for content repurposing. But now, we want to know what’s worked well for you. Do you have any strategies for repurposing old content?

The Goal of Content Repurposing

If we asked marketers why they repurpose content, we’d get the same response 9 out of 10 times:

To drive more organic traffic to our site. 

While this is technically true, more traffic shouldn’t be the ultimate goal. What you really want is more paying customers for your product or service.

Traffic is simply a means to that end.

We bring this up because you should have a strategy for converting the traffic that comes from content repurposing into new clients. The best way to do that?

Growing your email list with a conversion optimization kit like OptinMonster:

With OptinMonster, you can set up optin campaigns to capture emails from incoming traffic. That way, your content repurposing will do more than bring readers to your site. It will put them into your marketing funnels to convert casual visitors into lifelong customers.

OptinMonster is the perfect way to showcase the content that wows visitors, with dynamic website elements like floating header bars, exit-intent popups, slide-in scroll boxes, and more.

Get started with OptinMonster today!

What is social proof? Here’s a quick example:

Imagine you are walking down the street and you have to choose between three different ice cream shops. One of them is empty, and the other two have a few people in them. Which one are you going to choose?

If you’re like most people, you’ll likely choose one of the two with people in them.

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales.

The Psychology Behind Social Proof

Whether we realize it or not, humans are pack animals. We need one another, we need to feel a sense of belonging, and we need socialization. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us.

When making a purchase decision, our brain looks for a mental shortcut that will allow us to make a decision, pass judgment, or solve a problem quickly and with the least amount of mental effort.

In other words, to learn what is correct, we look at what others are doing or have done in the past.

Not only do we look to others for buying decisions, but we also depend on it for almost everything else we do.

Psychologist Robert Cialdini writes in his bestselling book Influence: The Psychology of Persuasion, “Whether the question is what to do with an empty popcorn box in a movie theater, how fast to drive on a certain stretch of highway, or how to eat the chicken at a dinner party, the actions of those around us will be important in defining the answer.”

In short, social proof is a shortcut to decide how to act.

What Social Proof Can Do For Your Business

Incorporating social proof into marketing efforts has allowed many startups and small companies to grow in popularity and see a spike in sales.

Implementing social proof such as recent customer activity takes less than five minutes to set up and deploy on your site with a great social proof tool like TrustPulse. And, it can boost conversions by up to 15%.

An example of social proof would be displaying something like: “Laura from Vancouver, Canada recently purchased the Turbo Traffic tool”, or including customer reviews on your product pages.

In particular, social proof has helped companies:

• Build customer trust.
• Validate and simplify customer’s buying decisions.
• Add credibility for your business, and improve brand presence.

Let’s take a closer look at these three factors in the form of statistics.

Related Content: How to Use Social Proof & FOMO Marketing for Monster Growth

Use Social Proof to Build Customer Trust

Savvy consumers are often unwilling to trust marketers over honest real experiences from actual customers who have used the product.

Marketers have a reputation of often coming off as spammy, making people question whether the marketer’s product is actually any good, or if they’re just boasting about it to convert you into a customer and make a quick sale.

That’s why it’s so important to make your company reviews available for everyone to see.

After searching “plumber” in Google, this company’s reviews page popped up first. This is a great example of social proof as it helps put potential customers at ease.

Social Proof Statistics: Building Trust

• 87% of buying decisions begin with research conducted online before the purchase is made.
• The average consumer reads 10 online reviews before making a purchase decision.
• 88% of consumers trust user reviews as much as personal recommendations.
• 82% of Americans say they seek recommendations from friends and family before making a purchase.
• 64% of consumers need to hear company claims 3-5x before they actually believe them.
• 70% of people will trust a recommendation from someone they don’t even know, and 92% of people will trust a recommendation from a peer.
• 75% of consumers are “always” or “regularly” reading online reviews.
• Shoppers across all age ranges expect an average of 112 reviews per product when they search online.
• Shoppers in the 18- to 24-year-old range expect an average of 203 reviews per product page.
• 85% of consumers think that online reviews older than 3 months aren’t relevant.

Customer reviews and testimonials can be so crucial for sales that Casper went as far as suing a blogger for not recommending them as the best. They later ended up just purchasing the blog outright and putting themselves at the top of the list.

Use Social Proof to Validate and Simplify Customers’ Buying Decisions

It’s hard to make buying decisions when the market is saturated with so many options. The number of options often put buyers into decision paralysis.

Often times, reading reviews and testimonials are what push people towards the final buying decision.

Social Proof Statistics: Buying Decisions

• Testimonials can increase conversions on sales pages by 34%.
• For 50% of all consumers, their very next step after reading a positive review about a company is to visit their website, which is one step closer to the checkout, or even getting them on your email list.
• 57% of consumers will only buy or use a business service if it has at least a 4-star rating.
• 97% of consumers say online reviews impact their purchasing decisions.
• 93% of people who use mobile to research complete the purchase of a product or service.
• Consumers will engage only with a minimum business star rating of 3.3.
• Customers are willing to spend 31% more on a business with excellent reviews.
• one-star increase in Yelp rating leads to a 5-9% increase in revenue.
• Between similar products online, 35% of consumers said better reviews have driven them to spring for the higher priced option.
• Positive reviews make 68% of buyers more likely to use local businesses.

Influencer marketing: A Near-Instant Way to Build Credibility and Grow Brand Awareness

People follow their idols.

If someone you trust and respect uses a product, you automatically assume that it’s high quality and “worth using.” And in a sense, if someone like the influencer Pewdiepie is using it, it makes the product seem cooler.

Social Proof Statistics: Influencer Marketing

• Influencer marketing has been considered the fastest-growing consumer-acquisition channel.
• Content from influencers earns more than 8 times the engagement rate of content shared directly from brands, especially among younger millennials.
• 14% of consumers aged 18+ say celebrity endorsements have an effect on the things they buy.
• 40% of people say they’ve purchased a product online after seeing it used by an influencer on social media.
• X (formerly Twitter) users have a 5.2 times increase in purchase intent after seeing promotional content from influencers.
• 49% of users rely on recommendations from influencers on Twitter.
• Businesses are averaging $6.50 for every $1 spent on influencer marketing, with the top 13% earning $20 or more.

Related content: Want more stats? Here’s a giant list of blogging stats and facts.

How OptinMonster Uses Social Proof

There are so many ways to use social proof and OptinMonster uses a few tactics.

First of all, we have an entire page of customer testimonials from real people.

Research says that people are more likely to believe claims if there are images. Plus, we know that people enjoy seeing other human faces on the internet, so including photos of the people who are giving the testimonials works well.

Here is an example of our testimonials page.

Second, we sometimes use social proof with urgency.

Using a countdown timer can make people think they’re going to miss out on a great opportunity, triggering fomo (fear of missing out), which has worked for us to increase conversions.

Related Content: Unlock the Power of FOMO: 17 Clever FOMO Marketing Examples

We showcase our popular posts and products in the sidebar. This shows that other people are interested in them, making it more appealing for new visitors to visit what is shown.

Lastly, we include real-time stats. This is not only a great way to show what other people are doing, but it adds to the fear of missing out.

Those are just a few examples of what OptinMonster does for social proof. You can include these tactics on your website as well. But you don’t have to stop there.

There’s a ton of other ways to include social proof in your marketing strategies. The ones you choose will all come down to who your audience is, your goals, and what looks appropriate for your website.

Theme builders are gaining popularity because they allow you to customize the entire website without having to learn to code. Using a theme builder, you can easily design website header, footer, and content layouts.

In this article, we’ll show you some of the best WordPress theme builders that will allow you to take full control of your website.

Before jumping into the list, let’s get familiar with theme builders.

What Is a WordPress Theme Builder?

A WordPress theme builder is a tool or software that allows you to create custom WordPress themes without needing to write code. It typically provides a visual interface where you can design and customize various aspects of your theme, such as layout, colors, fonts, and styles.

While theme builders may sound similar to page builders, there are a few significant differences.

A WordPress page builder is basically a drag and drop system for pages and posts whereas a WordPress theme builder is a plugin that lets you design a layout for posts, archive pages, and all other templates handled by a theme.

Now that you know the fundamental differences between a theme builder and a page builder, let’s look at the list of best theme builders.

Best WordPress Theme Builder: Top 8

1. SeedProd
2. Thrive Themes Builder
3. Divi Theme Builder
4. Beaver Builder
5. Themify
6. Elementor Theme Builder
7. JetThemeCore
8. Brizy Pro

1. SeedProd

SeedProd is one of the most popular WordPress theme builder. It is actively installed on more than a million websites. It also comes with an easy-to-use drag and drop interface which lets you build a beautiful site the way you want.

SeedProd lets you design website templates for single pages, blog posts, archive pages, 404 page, sidebars. The plugin is optimized for speed and bundled with 300+ templates to save your time.

Since it’s constantly maintained and updated, it quickly gains traction among the users.

Features:

• Drag and drop visual editor
• 300+ beautiful templates
• Conditional templates display settings
• Coming soon and maintenance mode
• Premade themes
• Premium Integrations

Pricing:

SeedProd is a free plugin bundled with free templates. With SeedProd paid version, you can unlock the theme builder starting at $199 per year along with premium support.

2. Thrive Themes Builder

Thrive Themes Builder is a part of the Thrive Theme Suite. It comes with a drag and drop front-end visual editor so you can see what you’re building.

Thrive Theme Builder allows you to visually create your website header, footer, post templates, page layouts, category pages, checkout pages and more.

Along with their base themes, you get readymade templates and modules to create conversion-focused websites.

It is well integrated with online tools like Zapier, email marketing tools, and webinar platforms.

Features:

• Inline text editing
• Content Modules for elements
• Access to Thrive Leads
• Template Library
• WooCommerce integration

Pricing:

Thrive Theme Builder is available as a standalone plugin but also included in the core Thrive Suite. The standalone plugin is available for $99/year, or you can bundle it with the Thrive Architect page builder for $199/year. The complete Thrive Suite bundle of 9 plugins is priced at $299 for a single year.

3. Divi Theme Builder

Divi Theme Builder is a plugin that comes bundled with the popular Divi theme. The best part is that if you’re not a fan of the Divi theme, you can use this plugin with any other WordPress theme.

With Divi’s theme builder, you’ll be able to visually design custom header, footer, and theme templates quickly. It offers over 800 full site templates to speed up the website design process.

If you’re a small business owner, you can quickly find a readymade template for your business.

Features:

• Templates library
• 100+ modules
• Access to other Divi plugins like Monarch
• Support for dynamic content
• Conditional template display
• Global design elements

Pricing:

Divi builder is a part of the Elegant Themes membership. You can purchase it for $89 per year or a lifetime membership at $249. You’re backed by their 30-day money-back guarantee too.

4. Beaver Builder

Beaver Builder is one of the popular WordPress page builder plugins with an easy-to-use drag and drop interface.

With their Beaver Themer addon, you can create layouts for blog templates, archive pages, custom post type templates, and so on.

The Beaver Themer addon opens all the options to customize the theme elements like header, footer, and announcement bars.

Since it is an established plugin, you can rest assured that they offer constant updates and won’t let you down with any bugs or glitches.

Features:

• Visual drag and drop builder
• 30 design modules
• Conditional template display
• Support for custom fields
• BigCommerce Integration

Pricing:

Beaver Themer addon is a paid extension of the premium version. You’ll have to spend $546 every year purchasing Beaver Themer addon for unlimited websites.

5. Themify

Themify is a popular WordPress theme shop offering themes for small businesses and plugins for extending their theme functionalities. It offers Themify Builder Pro, an intuitive plugin that lets you design every aspect of the theme like header, footer, post, page, 404, archive, and WooCommerce templates.

Features:

• Drag and drop modules
• 40+ readymade landing pages
• Easily extendable addons
• 60+ animation blocks
• WooCommerce templates

Pricing:

Themify Builder Pro offers 25 Builder addons along with the core theme. You can sign up for their membership by paying $69 for one-year support and plugin updates.

6. Elementor Theme Builder

Elementor is a powerhouse of functionality that makes it an exceptional website builder tool. It was created to make building and designing easy for any website, blog, or landing page

Elementor Pro, the paid version of the Elementor plugin, comes with various features like popup builder, theme builder, dynamic tags, support for the global widget, and so on.

With Elementor theme builder, you can design the main aspects of your website like the header, footer, single posts, archive pages, and so on using the drag and drop interface.

Features:

• User friendly drag and drop page builder
• Huge community
• Plenty of readymade templates
• Lottie animation widgets
• Business scaling features

Pricing:

Elementor theme builder is available in the paid version starting at $59/year for a single website. If you’re a business agency, you can check their expert plan worth $199/year that can be used on 25 websites.

7. JetThemeCore

JetThemeCore is a plugin from the JetPlugin suite popularly known as Crocoblock. JetPlugin is an Elementor addon that offers a variety of plugins for extending the free Elementor functionalities on your website.

The plugin offers theme builder features available in the Elementor Pro plugin. You get access to readymade templates for creating core pages like single pages, archive pages, 404 pages, taxonomy archives, and so on.

JetPlugin magic button provides access to these hundreds of pre-built templates so you can quickly install them in just a few clicks.

Features:

• Core page templates
• Drag and drop builder
• Suitable for Elementor users
• Free access to kava theme

Pricing:

You cannot get this as a standalone plugin as it is dependent on the JetPlugin suite. The basic plan will cost you around $199 per year.

8. Brizy Pro

Brizy Pro is a relatively new candidate in the drag and drop page builder ecosystem. It’s similar to Elementor but focuses more on inline editing. This saves time, so you don’t have to jump to and fro from the sidebar for making a new change every time.

Brizy also offers a theme builder in the pro version which makes every part of your WordPress site customizable. You can create dynamic templates for single and archive pages 404 pages and have complete control over headers, footers, and sidebars.

One more exciting feature is their cloud membership, an alternative to Wix. This comes at no additional cost and is included within the plugin’s premium version.

Features:

• 36+ content elements
• Beautiful design pre-made templates
• Inline drag and drop builder
• Brizy cloud membership
• Integration with marketing tools
• Display conditions

Pricing:

The premium plugin starts at just $59 for 1 websites. You also get one year of support and plugin updates.

Which Is the Best Theme Builder for WordPress Website?

SeedProd is the best WordPress theme builder.

While most of the theme builder plugins offer similar features, SeedProd Pro turns out to be the most advanced theme builder. Lite is a free version and offers features like domain mapping, a wide range of marketing integrations, and access controls.

We hope this article helped you find the best theme builder WordPress plugins for your website. While you’re looking for theme builders, you might consider below some articles for marketing your services as well.

More on WordPress Plugins

• 11 Best WordPress Marketing Plugins (Compared)
• Best WooCommerce Themes for Your Online Store
• SEO Made Easy—Search Engine Optimization Guide
• How To Create a Popup Video: Step by Step Tutorial

According to a 2023 survey of over 8,000 U.S. consumers, 93% said the price of a product can make or break a sale.

In order to succeed, you need a competitive price that will appeal to customers. At the same time, you also have to meet all of your business expenses, plus make a profit so your business can grow.

Product pricing touches nearly every aspect of your eCommerce business plan, from cash flow to profit margins, but with so many ways to price a product, it’s confusing to know which pricing strategies and models to use.

In this article, I’ll provide an overview of common pricing strategies and models, and I’ll go over some best practices for how to price a product. With this information at your fingertips, you’ll be ready to start the process of determining the perfect prices for your products.

• What Is Product Pricing?
• Types of Product Pricing Strategies
• Common Product Pricing Models
• How to Price Your Product (4 Best Practices)

What Is Product Pricing?

Product pricing is the process of determining how much to charge customers for a product or service. Many factors go into product pricing decisions, including:

• Cost of raw materials
• Labor costs
• Other business overhead costs
• Competitor pricing
• Perceived value of the product
• Investor expectations
• Long-term business growth

Whether you’re selling physical products, digital content, software, or subscription services, pricing is a key factor for attracting customers and growing your business.

Next, I’m going to discuss 2 important factors in product pricing: pricing strategies and pricing models.

Types of Product Pricing Strategies

A pricing strategy is the overall approach you take when deciding on the right price for your product. You may use more than one strategy for any single product. Be aware that this list isn’t comprehensive. After all, every industry, business, and product type has its own distinctive strategies for pricing. However, these strategies will give you an overview of some of the best ways to approach your product pricing.

Cost-Plus Pricing

Cost-plus pricing is perhaps the simplest approach. You simply calculate your exact cost-per-unit and then add the desired profit margin to reach your selling price.

Pros: This strategy is straightforward, and it ensures that you meet your bottom line. It’s a good choice for physical products that don’t experience much fluctuation in production costs.

Cons: If used on its own, cost-plus pricing ignores a lot of vital factors, such as market demand and competition.

Value-Based Pricing

Value-based pricing focuses on what customers believe your product is worth and what they’re willing to pay for it.

Pros: Because it’s consumer-centered, this approach helps you appeal to your customers. It’s especially useful for products that solve a specific problem or have a strong value proposition.

Cons: You must conduct in-depth market research to accurately determine your product’s perceived value. This process is powerful but is also expensive and time-consuming.

Competitor-Based Pricing

In competitor-based pricing, you look to other companies in your industry to decide on your product’s price. You either try to:

• Match their price: When taking this approach, your marketing team can focus on proving your product is of higher quality for the same price.
• Undercut their price: Win more sales by offering a similar product at a lower cost.
• Set a higher price: Position your product as a premium option.

Pros: This pricing strategy gives you fine control over your price position within your industry. It also gives your marketing team a clear guide to communicate how your product compares to your competitors.

Cons: When trying to match or undercut competitor prices, make sure you don’t set your price too low. You still have to meet your business costs and include a profit margin. If you’re a small or new company trying to compete with established brands, trying to compete on price could tank your business.

The next 2 pricing strategies are closely related to the competitor-based approach.

Premium Pricing

Premium pricing is an offshoot of the competitor-based strategy. It’s when you purposefully set a higher price than similar products in your industry. Premium pricing lets you establish your product as the luxury choice or best-in-class option in your field.

Pros: This strategy gives you a higher profit margin. It’s best for products that offer unique features, solve important problems, or have unparalleled quality. It can also help small businesses that offer specialized products but can’t compete with the pricing of larger companies.

Cons: If you set a high price, be prepared to earn it. You’ll have to back up that price in every aspect of your brand. That includes product quality, customer support, social proof like customer reviews and testimonials, and your overall marketing messaging.

Economy Pricing

Economy pricing is the opposite of premium pricing. It’s when you offer your product at a lower price than your competition, in order to appeal to a cost-conscious target audience.

Pros: This strategy is perfect for entry-level products geared at beginners, hobbyists, and people on a budget. Economy pricing is also often used by big businesses whose sales volume allows for a smaller profit margin. When you use this strategy, price comparison tables become your marketing team’s greatest tool.

Cons: You must make sure that your low price is sustainable. You also run the risk of potential customers thinking your product is of lower quality.

Remember, you can combine these approaches to create the best strategy for your product. For instance, you may start with a cost-plus strategy to determine the minimum price that will be sustainable for your business. Then, you can do competitor research to determine your final price, so you can position your product price appropriately within your industry.

Common Product Pricing Models

A pricing model is the actual structure that you use to price your products. Here are a few common ones to consider.

Fixed Pricing

Fixed pricing is when your product has one price that always stays the same. You can always offer special coupons and discounts, but the standard price doesn’t change. This model offers predictability and stability for consumers. For fixed pricing to be successful, you need a stable market with minimum fluctuations in demand and production costs.

Best for: Individual physical products, one-time digital downloads, and software that doesn’t require a subscription, updates, or ongoing customer support.

Dynamic Pricing

Dynamic pricing is a model where your price changes based on factors such as demand and competitor prices. This model lets businesses increase profit margins when demand is high and be more competitive during times of lower demand.

Best for: Products with highly fluctuating demand, such as hotel rooms, concert tickets, airline seats, or ride-shares.

Bulk Pricing

In the bulk pricing model, you offer discounts to customers who purchase your product in large quantities. Often, the price-per-unit decreases as the purchase volume increases. For instance, someone buying 500 units might pay $15 per unit, while someone buying $1000 would pay $12.50 per unit.

Best for: Wholesale products, B2B (business-to-business) transactions, and multi-license software purchases.

Freemium

Freemium pricing is frequently used for digital products and services. In the freemium model, a free basic version is available, but customers can pay for more advanced features and capabilities.

Best for: SaaS (software as a service) products, digital services, apps, and online platforms.

Flat-Rate Subscription

Next, let’s discuss pricing models for subscriptions. In a flat-rate subscription, everyone pays the same subscription fee for your product or service. The fee may be paid at weekly, monthly, or yearly intervals.

Best for: Streaming services, simple SaaS services, or monthly box subscriptions where each box is of similar value.

Tiered Subscription

Tiered subscription pricing involves multiple pricing levels. In fact, that’s what we offer here at OptinMonster:

The different pricing tiers often include varying features, upgrades, and advanced functionality.

Best for: Scalable SaaS services, as well as any subscription with a diverse customer base with a wide range of needs and budgets.

How to Price Your Product (4 Best Practices)

You could analyze 100 different real-life pricing methods, and no 2 would look the same or include the exact same steps. However, there are some best practices that will help you succeed in developing competitive and profitable prices for your products and services.

1. Research Your Target Audience and Your Competition

No matter which pricing strategies and models you use, you’re going to need data to drive those decisions. During your product development, you hopefully already conducted market research and created a buyer persona. That information will be vital in understanding what your target audience is willing to pay for your product.

While you’re conducting your market research, don’t forget the importance of qualitative studies, which will help you understand the reasons and motivations behind consumers’ decisions.

In addition to understanding your potential customers, you also need to understand your competition.

But, how can you find accurate competitive pricing data?

One way is to use a platform such as Prisync, which tracks and monitors competitor prices. You can use this data to make decisions about your pricing structures.

Software like this can save you time and boost your sales. For example, if you see that your competitor has increased their price, you’ll know that it’s a good time to offer a promotion on your product.

With this type of software, you can look at individual products to see how your pricing measures up to your competitors:

Check out our list of the top 25 competitor research tools to give you the advantage.

2. Work Together Across Teams

Effective pricing doesn’t happen in a vacuum. It requires collaboration and communication across all of your business’s departments, including sales, finance, marketing, customer support, and product development.

For instance, what if your customer support team gets regular feedback that your product isn’t worth the price?

Or what if there’s a price hike coming up, but your sales and marketing team don’t know about it? How can they effectively prepare customers for the change?

Cross-team communication is pivotal to keeping everyone on the same page and to discovering any problems with your pricing.

3. Maintain a Positive Value-to-Price Ratio

Customers want to know that they’re buying a product that has a positive value. In other words, they want to feel like they’re getting more than they paid for. The key here is perceived value, rather than the actual market value of your product.

Whatever product price you decide on, make sure your sales and marketing team are prepared to prove that the value exceeds the price. They’ll need proof and tools such as:

• Case studies
• Testimonials
• Competitor comparisons
• A strong elevator pitch full of benefits and features
• Resources to show exactly how your product will solve the customer’s problem

4. Monitor Results & Be Willing to Change

Even when you’ve done your research and followed all the best strategies, you can still sometimes get your pricing wrong. For example, you might have decided to price your product higher than your competitors because you believed it was worth the premium price tag.

However, if you go through a sales cycle and discover that customers aren’t willing to pay that premium, you might have to rethink your strategy.

Regularly monitor your products’ performance through metrics such as sales volume, revenue, profit margins, and market share. Be prepared to adjust your prices based on external market changes, internal cost fluctuations, or shifts in customer demand.

Set Your Price and Start Marketing!

Setting the price of your product requires a careful balance of research, cost analysis, and strategy. Now that you have a good idea of how to price a product, you’re ready to dig in and decide on the perfect cost points for your company.

Once your prices are set, it’s time to get started with your marketing strategy. In order to sell your product, you’ll need to generate leads. In other words, you need to find those potential customers who will be excited to learn more about your product.

That’s where OptinMonster comes in!

OptinMonster is the best lead-generation software on the market. With our onsite marketing campaigns, you can capture the attention of your website visitors and grow your email marketing list.

Want to learn more about email marketing and lead generation? Check out these resources:

• Email Marketing: The #1 Ridiculously Easy Way to Grow Your Business
• How to Create a Lightbox Popup to Get More Leads
• How to Create an Email Campaign (Step-by-Step Guide + Examples)
• 40+ Email Marketing Statistics You Need to Know

If you want to start turn your website into the ultimate lead-generating tool, try OptinMonster today!

Content marketing has become famous for its ability to create brand awareness, increase organic traffic, and generate leads and sales.

The internet, however, is filled with resources claiming to up your content marketing game, but I bet you wouldn’t want to start with those pseudo-content marketers.

At OptinMonster, we take pride in mastering the art of content marketing. We have combined all our years of experience, pain points, and learnings from industry thought leaders to create this content marketing guide for you.

So, without further ado, let’s begin our beginner’s guide to content marketing.

Beginner’s Guide to Content Marketing

• What Is Content Marketing?
• Content Marketing Statistics – Does It Really Work?
• How To Create a Content Marketing Strategy
• Content Promotion Techniques
• Content Marketing Tactics
• The Best Types of Content to Wow Your Audience
• How to Measure Content Marketing ROI
• Content Marketing Tools
• Visual Content Creation Tools
• Content Promotion Tools
• Content Marketing Examples
• Content Marketing Mistakes
• FAQs About Content Marketing

Let’s start with a content marketing definition, so we’re all clear about what we’re talking about.

What Is Content Marketing?

Content marketing is a strategic digital marketing approach focused on consistently creating and distributing relevant and valuable content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.

The key idea behind content marketing is to provide information or entertainment that is high-quality content to your target audience rather than directly promoting a brand, product, or service. This approach aims to build trust and credibility with the audience, increasing brand awareness, customer engagement, and sales.

Next, let’s look at some content marketing statistics that show why this marketing method is so popular.

Content Marketing Statistics – Does It Really Work?

Why do so many people use content when trying to build an audience? One major reason is that content reaches people where they are: online.

Around the world, the digital population is about 5.35 billion people, according to Statista. That means more than half of the world is connected, which is a pretty big market.

And in the US, 26% of adults are almost always online.

The best way to reach people who are always online is with content that comes straight to the mobile devices and social networks they are using. After all, that’s where they’re looking for information.

That’s why content is such a popular marketing tool. The latest stats from the Content Marketing Institute (CMI) show that 91% of B2B marketers and 86% of B2C marketers consider content marketing a core strategy.

And content marketing works. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool. And nobody wants to miss out on getting more leads, right?

Ready to get your share? Let’s start with defining your content marketing strategy.

Related Content: Content Marketing Statistics: Everything You Need To Know

How To Create a Content Marketing Strategy

Creating content without a plan is like driving without GPS: you may get there in the end, but you’ll definitely take a few wrong turns on the way. In fact, you could end up wandering around aimlessly, getting frustrated, and wasting time and money.

The stats show that content strategy is one of the areas marketers struggle with most:

• 63% of businesses haven’t got a documented content strategy
• 64% of marketers need help on building a better content strategy
• 60% of marketers find it difficult to produce content consistently

So here are some tips on creating the perfect content strategy.

1. Set Out Your Mission, Goals, And KPIs

One of the first steps is to work out your content marketing mission. It’s a brief statement of who your audience is, how you’ll reach them, and what they’ll gain from your content. A good example is this content marketing mission statement from CIO.com:

Here’s a formula you can use to create your own content marketing mission:

We provide [target audience] with [type of content] to help them [business goals].

Business goals are an important part of the process. They set out what your business will gain from content marketing. Typical content marketing goals include improving sales, getting more leads, and increasing traffic. Learn more about content marketing goals here.

This formula can also work for B2C marketing because your target audience always has goals. For example, a B2C health brand could create informational articles (that’s the type of content) for women over 50 (target audience) to help them survive menopause (goal).

And, of course, you need to say how you’ll measure success. These are your key performance indicators (KPIs). These can include revenue targets, numbers of subscribers, increased visitor numbers, and more.

2. Know Your Audience

An essential step in any content strategy is knowing who you’re marketing to. This will help you target your content appropriately. This is important because marketing works best when it’s relevant. If you create content for everyone, you’re not creating it for anyone.

A starting point is getting demographic data via Google Analytics, as well as analytics from social media and email. This will tell you the age, gender, education, and income of your target audience.

You can also collect feedback from customers to help you understand their priorities, decide where to reach them and flesh out buyer personas. Buyer personas will bring these two sets of information together so you know what content to create, how it will help your audience, and what will make them care about it.

To easily collect customer feedback on your site, you can create a survey with WPForms.

WPForms is the best drag and drop form builder for WordPress and it comes with pre-made templates to get you started quickly.

Plus, WPForms will automatically display the data you collect in beautiful, interactive survey reports so you can visually see the results.

Learn more about understanding your audience for content marketing here.

3. Plan Your Process

It’s essential to plan a process for content creation. In particular, you should know:

• Who’s in charge of creating content?
• Who’s in charge of maintaining and updating content?
• What resources do you need for content creation?
• What is your publishing schedule?
• Who has the final content approval?
• What is your content production workflow?

Learn more about content marketing resource allocation here. Also, see our FAQs for guidance on integrating your content into a content calendar.

4. Start a Blog

Your blog is at the centerpiece of any content marketing strategy. It provides a hub for all your other content marketing efforts. In fact, it’s an essential marketing tool. So, if you don’t already have a blog, start one.

To get the most from blogging, you’ll need some blog post ideas. Some ideas that work well include:

• How-to guides
• Tutorials
• Industry news and insights
• Checklists
• Case studies, which we’ll look at in more detail later
• Interviews
• Expert advice

Get some more blog post ideas in 73 types of blog posts that are proven to work.

Want to dig down into the nitty-gritty of blog post idea generation? Then consider posts that are:

• Useful
• Educational
• Fun
• Controversial

You can also publish roundups, personal stories, and lifestyle posts. Get more inspiration from our huge list of blog post ideas.

5. Audit Your Existing Content

If you’ve got content already, it’s important to work out if it’s meeting your goals and delivering on those KPIs. That’s why it makes sense to audit your content. That’s a three-step process:

1. Log what you have
2. Assess whether it’s working
3. Find content gaps

A good tool for logging your content is Screaming Frog. It’s a search engine optimization (SEO) tool but is also a great way to quickly grab all the URLs from your site. You can also easily find duplicate pages and identify missing titles and descriptions. Learn more about using Screaming Frog in our SEO guide.

Another useful tool is SEMRush. It includes a content audit tool that assesses the content length, inbound links, and social shares.

Once you have the data from both of these tools, it’s easy to see what’s working, what needs to be improved, and what needs to be replaced. You can also quickly identify content gaps, places where creating a new piece of content could help achieve your goals.

Learn more about auditing your content in our content strategy guide.

6. Do Keyword Research and Create Content

One crucial part of creating content is doing keyword research. That’s because you want people to find your content online so they visit your site. Keywords are the terms people use to search for content. And they’re also the terms Google uses to identify what your content is about.

There are three basic types of keywords to include in your content:

• Short keywords that identify a broad concept or group of items, like “socks”
• Medium keywords, which can be 2 or 3 words that narrow down a concept, like “women’s socks”
• Long-tail keywords, which are longer, more specific phrases, like “women’s cotton hiking socks”

Keywords in content also have to help searchers and Google match your content to what they’re looking for. This is called search intent, and there are four types:

• Navigational, where people search for a specific site
• Informational, where they’re trying to get the answer to a question
• Investigational, where they are narrowing down pre-purchase options
• Transactional, where searchers are ready to buy

Researching keywords for content marketing involves:

• Brainstorming good ideas
• Checking Google Analytics and Google Search Console to see what keywords already bring searchers to your site
• Using keyword research tools to find the right keywords to include in your content. One of our favorite tools is SEMrush, which we mentioned earlier. You can find more keyword research tools here.

Once you’ve found the keywords you need, you’ll need to include them in your content. Some key places to use keywords are:

• The title of your page and your content
• The SEO title of your content or page, which may be different
• The meta description for your content
• Throughout the body of the content
• In links to that piece of content and social updates about that content

You can use a plugin like All in One SEO to easily add keywords to these areas.

How Long Should Your Content Be?

It’s worth knowing that content is one of the top SEO ranking factors, so it’s essential to get it right. Although Google doesn’t cite content length as an SEO ranking factor, the research shows that longer, more in-depth content gets more top ten search positions.

It also gets more backlinks and shares, adding social signals to boost rankings even further.

When you write longer content, the same rules apply. Optimize by sprinkling keyword phrases in where appropriate. But be sure to avoid the black hat SEO practice of keyword stuffing.

7. Decide on Your Lead Magnet

Content is an ideal lead-generation tool. One way to get more leads with content is to create a lead magnet. An ideal lead magnet:

• Solves a real problem for your customers
• Gives a solution that’s quick and easy to implement
• Is valuable, but easy to digest
• Shows your expertise

Some of the best lead magnets include ebooks, case studies, and webinars. We’ll look at those later in the guide. Other effective lead magnets include:

• Checklists and lists of resources
• Reports
• Free trials
• Quizzes
• Mini-courses

Here are some more lead magnet ideas.

For best results, deliver your lead magnet immediately. You can easily do that with OptinMonster’s success themes.

Learn more about content marketing for lead generation here.

8. Promote Your Content

Another important aspect of content strategy is promoting the content you create to meet your marketing goals. There are several ways to do this. They include:

• Social media marketing
• Email marketing
• Link building

We’ll look at each of these in more detail in the next section.

Content Promotion Techniques

Here are some of the ways you can promote the content you create.

Social Media Marketing

As we said earlier, social networks can help improve content visibility. That’s why you can’t ignore it as a core element of content marketing. And if you happen to be targeting search traffic from Bing, it’s useful to know that social media is a ranking factor for that search engine.

Some of the techniques you use for great content creation can also make it more shareable. For example, it’s just as important to write a great headline and use an eye-catching image on social as on your blog.

And remember those keywords we talked about earlier? You can use them selectively as hashtags on social networks. They’ll help people find your content more easily.

Learn more in our guide to social media and SEO.

Here’s a tool we like for optimizing social media messages: CoSchedule’s Social Message Optimizer, mentioned in our guide to getting leads from Twitter.

Just type your message into the onscreen box, and you’ll get a score for each platform. That’ll let you tweak messages so you get the best results from each.

And you can use Missinglettr, which we discussed in our Facebook marketing guide, to automate posting content to your social profiles throughout the year.

Email Marketing

Email marketing is one of the most effective ways to market with content. Most people still read emails, so it’s a great way to keep in touch with subscribers and customers to build a relationship with them. Plus, email marketing is proven to earn around $40 for every dollar you spend.

That’s why it’s a content marketing must.

As we say in our article on email newsletter design, the best email marketing copy:

• Is short
• Is scannable
• Has a compelling headline
• Avoids being overly promotional

A good tip for getting started is to get inspiration from what already works. You can get a head start on reaching your audience with email content marketing ideas from Buzzsumo, Quora, and Reddit.

You can use OptinMonster to grow your email list by delivering a lead magnet, gating content, and making compelling offers. For example, Trading Strategy Guides used content locking to add 11,000 new subscribers.

We’ll look at some of these content marketing tactics later in this guide.

Link Building and Content Marketing

One great thing you can do with content is to build links. Links are an important SEO ranking factor. A good way to get started is to establish who is already linking to you by using a tool like the SEMrush site audit tool we mentioned earlier.

When creating content, it’s important to build internal links. These help search engines and visitors navigate your site and find more content. That’s good for SEO.

Make a habit of linking to your best resources within new content. It’s also a good idea to go back to existing content from time to time and add links to more recently published content.

To make internal linking easier, you can use All in One SEO’s Link Assistant. This feature will crawl all of your site’s pages and generate a report that recommends relevant pages you can link to and anchor text you can use.

You should also show your site is trustworthy by linking to authoritative external sources in your own content.

And it’s essential to get a good range of inbound links. Some ways to do that include:

• Getting reviews for your business, products, or services
• Asking people who have mentioned you to link to your site
• Using broken link-building
• Guest blogging, which we’ll talk about in more detail later in this guide
• Taking part in expert roundups and interviews

Learn more link-building techniques here.

Content Marketing Tactics

There are several content marketing tactics proven to help businesses market more effectively to their audience. In this section, we’re going to look at some of them, including:

• Guest blogging
• Gated content
• Content repurposing
• Content curation
• FOMO
• Urgency
• Geomarketing

1. Guest Blogging

Guest blogging is a key way to improve SEO and get more from content marketing. In fact, says the Content Marketing Institute, it’s a key part of the content marketing funnel.

Guest blogging can help you:

• Raise awareness of your brand
• Attract inbound links
• Build trust
• Get new visitors and subscribers

To make a success of guest blogging, you’ll need to:

• Identify the right sites to contribute to
• Pitch and write a great topic
• Use the bio effectively
• Respond to comments and shares
• Promote content and measure results

Learn more in our guest blogging guide.

2. Gated Content

Do you know what’s even better than putting your blog content out there for free? Hiding some of it away to entice visitors to subscribe.

That’s what gated content is all about, and it’s a content marketing tactic that’s proven to work.

Apart from blog posts, you can also gate:

• News articles
• White papers and research
• Webinar and video replays
• Checklists and cheat sheets
• Downloadable resources and tools
• Any lead magnet

Content gating can be a quick way to help you understand who your audience is and what matters to them. It can also help you build a relationship with them, and create more targeted marketing.

Of course, there are some disadvantages, too. For example, gated content can annoy visitors, and reduce the number of people you can connect to. But for many businesses with a large audience, the pros outweigh the cons.

To gate content effectively, you need:

• The content
• A landing page
• An effective call to action (CTA)

You can use OptinMonster to gate content quickly and effectively with our content locking feature. This doubled email signups for Whole Whale and got a 3806% increase in conversions for Photowebo.

Learn how to gate content with OptinMonster here.

3. Content Upgrades

You can create additional content related to a particular blog post and use it as a content upgrade to get people interested in subscribing.

Kindlepreneur used this technique to boost customer retention by 72%. To do the same, get OptinMonster, then check out our list of content upgrade ideas. And learn more about attracting blog subscribers here.

4. Content Repurposing

One technique many marketers use is content repurposing. That’s about taking existing content and reusing it in another format.

This can help solve the issue of creating new content (we’ll look at another way to do that in a minute). It can also help you extend the reach of your content, to let you generate more leads and make more sales.

Techniques you can use for content repurposing include:

• Content syndication, where your posts appear as related content on other people’s posts, using tools like Outbrain, Zemanta, and Taboola
• Republishing your posts on sites like Medium
• Sharing content on sites like Reddit
• Creating social media posts with content snippets
• Making something new, like a presentation, infographic, video, or podcast
• Updating an old piece of content

Here are some more ways to repurpose your blog content.

5. Content Curation Tools

Another way to solve your content marketing woes is to use content curation. With content curation, you can benefit from great content without having to create it. That saves you time, effort, and money.

With content curation tools, you can:

• Create and share personal content digests
• Keep up with the latest on various topics
• Automate social media content sharing

Best of all, some of the greatest content curation tools are free, including:

• Flipboard: lets you create your own digital magazine
• Listly: a list creation and sharing tool
• Pinterest: lets you curate content via pins and boards

Check out more content curation tools here.

6. FOMO

Using FOMO is one of the best ways to make visitors anxious to download your lead magnet, and buy your stuff. We’re psychologically primed to respond to it. In marketing, FOMO is about triggering this feeling to make your audience more responsive.

While FOMO affects 69% of millennials, it also affects almost half of social media users.

So it’s pretty powerful.

Some ways to use FOMO in your content include:

• Letting readers know there’s the potential to miss an opportunity in your messaging
• Using expiring content
• Offering a content upgrade, as described earlier
• Rewarding visitors for making an early decision to subscribe or buy

You can also use OptinMonster’s exit-intent technology to offer a one-time discount on a particular page. Ryan Robinson used this feature to boost subscribers by 500%.

One final strategy to trigger FOMO in your website visitors is by using TrustPulse, the best social proof software on the market.

With TrustPulse, you can display real-time activity notifications on your site. For example, you can show a notification like this every time someone signs up for your email list:

When other website visitors see this message, they’ll get hit with a healthy dose of FOMO, which will encourage them to take action.

Learn more about using FOMO in marketing.

7. Urgency

Urgency is another useful marketing tactic that plays in human psychology. Urgent situations make us want to act. Urgency is also related to FOMO, described earlier.

Urgency only works if you’re marketing something useful, valuable, or important. Otherwise, people won’t want it.

Tips for using urgency in marketing include:

• Don’t overuse it, or it loses impact
• As well as FOMO, you can use language to evoke time, speed, scarcity, and a sale
• Use active and urgent language in your CTA, like “book now”
• Repeat urgent language in the email subject lines and preheader text

Some of the techniques cited for FOMO above also work for evoking urgency.

You can easily show that something’s urgent by using OptinMonster’s countdown timer functionality. This will give visitors a visible reminder that an offer is due to expire.

Learn more about boosting conversion rate with urgency.

8. Geomarketing

We said earlier that it’s important to make content relevant to your customers. Geomarketing is a great way to do that. Geomarketing lets you deliver content and messages tailored to your audience’s location.

It can also help you:

• Improve your content’s position in local search results
• Be more visible to mobile device users (and social media users, many of whom use mobile devices)
• Create hyper-targeted content

Another important part of geotargeted content marketing is local SEO content optimization. This includes using schema markup and the creation of local landing pages.

You can use OptinMonster’s geolocation feature to target campaigns by location. IMSource got a 6500% increase in conversions by doing this.

Learn more about using OptinMonster to geotarget your content in this guide.

The Best Types of Content to Wow Your Audience

If you want to get more from your content strategy, achieving real results that boost leads and sales, then you’ll need to use the right types of content.

Not all content types appeal to all visitors, so you need to mix it up a bit.

In this section, we’ll look at some winning content formats. Blog posts are obviously key, as mentioned earlier, but here are some more types of content you can use.

Case Studies

If you want to win new business, then consider creating customer case studies. They’re pretty effective, and we should know.

Case studies let you:

• Highlight the benefits of your product or service
• Create content specific to a niche you want to target
• Build trust with potential customers
• Show your advantage over your competitors

Plus, you can build an even better relationship with the customers you feature.

Learn more about creating case studies in our guide.

Ebooks

Looking for a quick lead magnet? An ebook could be just the ticket. HubSpot’s most popular lead magnet got 12,000 shares in a year.

If you’re going to succeed with ebooks, you’ll need:

• Content that meets readers’ needs and has a specific purpose
• An outline that puts content in a logical order
• Delivery in a format that your audience wants, such as PDF or Kindle
• Rich, well-researched and well-written content

Learn some of the mistakes to avoid when writing an ebook.

Videos

You can’t get away from it. Video is one of the hottest content formats around. It’s not just that most people (including millennials) watch videos; it’s also that video’s proven to generate leads and help make sales.

That’s what the latest video content marketing stats say. Those who use video marketing get 66% more leads a year, says Aberdeen Group. And according to Wyzowl, 81% of those using video saw an increase in sales. You can see more stats on video marketing in our recent roundup.

You can create many types of videos, including explainer videos, product or service showcases, and even tutorials. And you can create a video easily with just a mobile device and a YouTube account, so it’s not hard to get started.

Once you get the hang of it, go live, as live video is becoming even more popular.

Webinars

Webinars are another proven lead generation tool. According to ReadyTalk, up to 40% of those who attend webinars can become qualified leads.

Up to 5% could make a purchase, says the Branded Solopreneur. And some people have earned millions by hosting webinars.

Those numbers make the case for using webinars as a form of content marketing. To get started, create a presentation you can show, and get ready to have a brief Q&A afterward. You’ll need a webinar signup landing page, and a tool like Zoom to let you host the webinar.

Learn more about webinar marketing in our guide. And check out some more useful content formats here.

How to Measure Content Marketing ROI

Believe it or not, many marketers don’t know what an effective content marketing program looks like, says the CMI.

So, in this section, we’re going to look at content marketing ROI. Content marketing ROI is about how much you earn from content marketing compared with the amount you spend.

To work out this figure, track:

• The amount you spend on content creation
• What you spend on content distribution
• What you earn

Then use this formula from Convince and Convert to work out ROI:

Return minus investment, divided by investment, expressed as a percentage

So if you spend $5000 on creating a piece of content, and get leads worth $20000, then your ROI is 300%:

• $20000-$5000 = $15000
• $15000/$5000 = 3
• 3 x 100% = 300%

If you earn more in sales than you spend on content production and distribution, then it’s worth it.

But as we know, measuring content marketing success isn’t just about money. Some of the other areas to pay attention to include:

• Whether your content is generating leads. If people are responding and contacting you, then you have the prospect of making sales eventually.
• If your content is generating sales, which you can measure in Google Analytics and your eCommerce platform
• Traffic and onsite engagement
• Social media success
• SEO, and getting better content positions in SERPs
• Prominence and authority, both online and offline

Learn more in our guide to measuring content marketing ROI.

Content Marketing Tools

According to the CMI, 92% of marketers need help with content marketing, as only 8% of marketers feel they’re doing a great job. But use the right tools, and everyone can get better results. In this section, we’re going to look at tools to help you market more successfully with content.

1. OptinMonster

OptinMonster’s marketing software can help you get more subscribers by showing campaigns at the right time so more of your visitors take action. It includes multiple integrations with your favorite CRM, email marketing, and web and eCommerce platforms.

Learn more about OptinMonster’s solutions here.

2. MonsterInsights

MonsterInsights gives you an easy way to keep track of your blog and web traffic from the WordPress dashboard. When you know your metrics, it’s easy to see if your strategy is working, so you can change it if you need to.

3. WPForms

WPForms gives you the chance to design your own forms, polls, and surveys to really get to know your customers. And it integrates with OptinMonster, too.

4. BuzzSumo

BuzzSumo is one of our favorite tools for tracking social shares and trending content online. It’s useful for influencer marketing and headline inspiration, too.

5. Feedly

Feedly is an excellent tool for tracking sites and topics you want to follow. It lets you stay up to date, so you can always add new stuff to your content calendar.

6. Headline Analyzer

Want to write great headlines? Use CoSchedule’s Headline Analyzer. It’s another favorite for the OptinMonster marketing team. It helps you determine whether your headline is hot – or not!

7. Constant Contact

With email automation, autoresponders, and other killer features, Constant Contact is a great place to get started with email marketing. Plus, world-class customer support!

8. OpenSiteExplorer

OpenSiteExplorer, by Moz, tracks page authority and domain authority for sites. This can be useful for guest blogging and other content marketing outreach.

9. SEMrush

SEMrush‘s content audit tools help you conduct an audit of your site content so you can see which pieces perform better, what should be optimized, and what needs to be removed.

See more content marketing tools here.

Visual Content Creation Tools

If you really want to ramp up content visibility, you have to go visual.

Content with images gets more views and more shares, according to research. And, as we’ve seen, all ages love video, which will represent 82% of online traffic by 2021.

Here are some visual content creation tools to help you make the most of this trend.

1. Animaker

Animaker lets you create an animated video without having to pay through the nose. It includes a range of video types, and you can even create infographic videos.

2. Canva

One of our favorite image creation tools is Canva. It’s ridiculously easy to make a blog post header, social media graphic, or even an ebook cover.

3. Easel.ly

Infographics are another popular content format. You can quickly create one with Easel.ly. With built-in templates and the ability to add images and charts, you can have an appealing infographic in a few minutes.

4. Giphy

If you’re using any sort of messaging platform with GIFs, chances are you’ve already used Giphy. But you can also use its online GIF creator to make your own.

5. Meme Generator

Want to create a meme quickly? Try Meme Generator. Search for an image, add your text, and share – it doesn’t get much simpler than that.

6. Pixlr

If you need to edit your images, then Pixlr is a good bet. It comes in three flavors, depending on how much you want to do, Pixlr Express is a good middle ground with easy-to-use editing tools and some filters.

7. Prezi

These days, presentation software goes way beyond PowerPoint. One example of that is Prezi, which makes it super easy for non-designers to make stunning presentations. And you can get viewing stats, too.

8. Soapbox

If you use Chrome, then consider Wistia’s Soapbox extension. It lets you quickly create and share videos right from the browser.

See our roundup for more visual content creation tools.

Content Promotion Tools

A key part of getting ROI on content marketing is promoting your content. Here are some tools to help you to do that.

1. Missinglettr

As we said earlier, Missinglettr is one of our favorite tools. Just plug in your blog’s URL, then it automatically creates a sharing campaign for your content whenever you publish new content. It works on multiple social media platforms.

2. Social Warfare

SocialWarfare is one of our favorite WordPress social media plugins. It makes it easy for you to let your audience promote your work.

3. Sprout Social

Sprout Social combines social listening with publishing. This means you can keep track of conversations related to your niche, and use that information to share relevant content.

4. Tailwind

Tailwind lets you schedule and share content on Pinterest and Instagram. You can also monitor content performance with its built-in analytics.

5. Zapier

Zapier is a great marketing automation tool. It lets you connect multiple services together, so you can easily cross-post content. And it integrates with OptinMonster, letting you connect our marketing campaign software to almost any web service.

Paid Content Promotion Tools

You can use the tools listed above for free, but the best content strategy includes a mix of organic and paid promotion.

Social media advertising platforms can help you quickly extend the reach of your content. Organic reach is declining, so these days, you have to pay to play. See these links to find out how to promote your content on Facebook, Instagram, YouTube, LinkedIn, Twitter, LinkedIn, and Pinterest.

You can also use display ads from Google AdWords, using plain text, images, videos, and more.

And you can use a tool like Outbrain to show your content on other people’s sites.

Get more content promotion tools here.

Content Marketing Examples

It’s not always easy to keep those content marketing ideas flowing. In this section, we provide some examples of content marketing to inspire you.

HubSpot

If you’re looking for a great example of content marketing, HubSpot is a good starting point. The company uses content marketing by:

• Writing detailed blog posts that meet their visitors’ needs
• Uploading Facebook videos and driving traffic to them with LinkedIn
• Using ebooks as lead magnets

GE

General Electric used Instagram for a B2B marketing campaign. The company’s not just about home appliances, but about wind turbines, jet engines, and more.

The Instagram campaign encouraged visitors to explore the company’s manufacturing plants and upload photos to Instagram, tagged with #GEInstaWalk. GE gained 3,000 new followers and got 8 million views

AARP

Not all content marketing happens online. For example, AARP The Magazine connects with 37 million readers and 22 million households via a print publication.

Blendtec

Want to make a seemingly boring business interesting? Think outside the box, uh, blender. That’s what Blendtec did, increasing sales by 700% over three years with its viral Will It Blend? videos.

Charmin

How about some mobile content marketing? Charmin created the Sit or Squat app to tell its customers where to find clean bathrooms. The irreverent app is in keeping with the brand’s personality, and pretty darned useful, too.

See more inspirational content marketing examples here.

Content Marketing Mistakes

One of the best things about a guide like this is it can save you from making disastrous content marketing mistakes. Here are a few our experts wished they hadn’t made.

Heidi Cohen took a while to start her own blog. Even when she did, she took a while to share the content. Her advice: Just do it.

Jeff Bullas regrets not starting to build his email list earlier. That strategy cost him 100,000 subscribers.

Joel Klettke says it’s important to have a content marketing plan, otherwise, you’re wasting your time.

It’s also essential to avoid spammy marketing practices like:

• Not making it clear who’s behind the site by including contact information
• Sending messages to your customers and subscribers that they don’t want
• Buying email lists

And to avoid black hat SEO practices such as:

• Keyword stuffing in content
• Cloaked links and hidden text
• Thin content

That’s it!

Now you know everything and are well-equipped to kick off your first content marketing campaign. We’ll update this content marketing guide so you always have the latest information.

FAQs

Well, we’re nearly at the end of our content marketing guide. But before we go, let’s answer some common questions about content marketing.

What is inbound marketing?

Inbound marketing is any form of marketing where customers find you when they’re ready to get information or make a purchase. It contrasts with outbound marketing, which is where a company sends marketing messages to initiate conversations with customers. For example, a trade show is an example of outbound marketing.

Content marketing is a form of inbound marketing. It’s about using content to get the attention of prospective customers and subscribers before they are ready to subscribe or buy. It’s a way to start building a relationship with them and, in the long run, to turn them into fans and advocates of your business.

What is a content calendar?

A content calendar is a calendar that outlines when you plan to publish content. It allows you to keep track of your content creation workflow, as well as who’s responsible for producing content. Some content calendars are also editorial calendars, including information on the different stages of publication, such as research, writing, editing, and finding images. You can also include social media posts on a content calendar.

Where do I start with content marketing?

A good starting point for any kind of online marketing, including content marketing, is to understand who your audience is. If you know who you’re trying to reach, that makes it easier to determine the type of content, the publishing and sharing platforms, and measuring content marketing ROI. You can learn more about all of these in the earlier part of this guide. Once you know your audience, you can get started by creating and sharing content. A common starting point for content marketing is creating a blog.

How does content marketing build your business?

These days, consumers mostly do their own research. Using content marketing gives you something they can find when they search. Content brings you traffic, educates your customers, and delivers leads and sales.

What are the trends in content marketing?

Content marketing is always changing. The latest trends in content production include using video and live video, and creating more interactive content, such as polls and quizzes.

More on Content Marketing

• How To Create a Successful Content Marketing Strategy
• 29 Impressive Content Marketing Examples You Can Use
• Content Marketing Statistics: Everything You Need To Know
• 14 Kind of Content Formats Proven to Boost Audience Engagement
• Best Content Marketing Tools: 15 Tools You Need To Know
• 15 Content Marketing Metrics To Measure Content Marketing ROI
• 21 Content Marketing Mistakes the Experts Really Regret
• Step-by-Step Beginner’s Guide to Generate Leads with Your Content Marketing

They focus on getting as many “leads” as possible into their funnel.

For them, it’s all about the volume of data they get.

And they use that data to contact people with generic messages in hopes of making sales.

It’s no surprise they lose a high percentage of their prospects.

Lazy marketing brings poor results. And luckily for you, that’s the norm.

If others are lazy with their marketing, and you put a bit more effort into how you engage with your audience and prospects, you’ll get ahead.

People will pay you if you show that you understand them better, and you place their needs and interests higher than the competition does.

And that’s exactly what we’re going to help you do.

We’ve just made it possible for you to connect and engage with your leads in hundreds of new and needle-moving ways.

Introducing Zapier Field Mapping

We’re proud to announce Field Mapping is now available for our Zapier integration!

Up until this point, you were only able to send basic lead data (name, email, phone number) to Zapier. With the Field Mapping update now available for Zapier, you have access to all of these fields to enrich the information sent to Zapier:

• Name
• Email
• Phone
• Text
• Text Area
• Number
• Dropdown Select
• Radio Button
• Checkbox
• Privacy Notice

We’re always fighting for our customers’ success, and this new update unlocks hundreds of new opportunities for our users to convert their leads.

This means you can take a wide variety of actions to connect with your prospects, with the help of the thousands of integrations Zapier provides.

And all it takes is a few clicks.

Instead of focusing on the theory, let’s look at some clear examples of what you can do:

• Use lead data to target your prospects with Google, Facebook, or LinkedIn ads

You can target or retarget leads with paid advertising on multiple platforms, to push them further down your marketing funnel.

Additionally, you can create lookalike audiences, so you can find new leads that have a higher chance of converting.

• Send leads to any Email Service Provider or CRM tool that Zapier connects with

OptinMonster integrates directly with dozens of the most popular Email Service Providers and CRM tools.

However, using Zapier Field Mapping, you get access to hundreds of additional tools, so you can use the one you like best.

Even if the tool is not one of our native integrations, as long as it’s part of Zapier’s integrations, you can send your OptinMonster lead data to it. Here’s an example for Acumbamail:

This is helpful, because the more you can personalize your emails, SMS messages and overall content, the easier it will be for you to convert those leads into paying customers.

• Save your lead data in Google Drive

You can easily secure all of your lead data into a spreadsheet, which can act as a backup for those times when your Email Service Provider or Marketing Automation tool is crashing.

Each lead saved is a potential customer, that’s why doubling down on backing up your data is always a smart idea.

And if you choose to store your leads in a Google Sheet, you can use the functionality it provides to transform, analyze and visualize the data in a better way.

Here are just a few of the most common ways you can use OptinMonster lead data with Google Sheets:

• Send instant SMS messages to your new leads 

If you’re selling products or services that require a 1 on 1 conversation with your prospects, then you want to know exactly when a new lead comes in.

The longer you wait to contact a lead, the harder it will be to close a sale.

Good news is… you’ll never have to worry about this if you create a Zapier workflow that send an SMS to your OptinMonster lead as soon as it comes in.

Similarly, you can choose to send an SMS notification to your sales staff, to let them know a new prospect is ready to be contacted.

• Add lead data into Asana, Monday, Basecamp, Trello, or any other Project Management tool.

The best way to make sure your leads are being nurtured is to track the tasks you’re doing to nurture those leads. That’s why adding your leads into a project management tool can be a great move for your marketing efforts.

Keep a detailed description of each phase you’re taking your leads through, and create specific tasks that can help with the conversion process from one phase to the next.

• Save time by validating phone numbers 

Don’t waste resources on leads that won’t convert.

It’s super easy to automatically validate phone numbers for prospects that are based in the US.

• Analyze leads with ChatGPT

Give ChatGPT a set of instructions to automatically analyze the leads you’re getting, to save time and get insights into the best ways of engaging with each prospect.

You can also ask ChatGPT to write a personalized email for each lead you get from OptinMonster.

New Campaign Templates to Help You Generate More Leads

We’ve also just launched three new OptinMonster campaign templates to give you more options and opportunities for lead generation.

Free Legal Consultation

Get an Insurance Quote

Achieve Fitness Goals

If you’re looking for more templates, we have one for almost every context you can think of.

And if you want to make your campaign creation process even easier, you can give Playbooks a try. Playbooks are ready-to-use campaigns, with design, copy and display rules already implemented.

We care about YOUR SUCCESS, and introducing the Zapier Field Mapping is only the beginning. 

We’re constantly working on creating new ways for you to grow your email list, generate leads, and increase sales. Whether that’s updating existing solutions, or building new ones.

We have dozens of high-converting features, hundreds of campaign templates, and the best customer service team in the entire market.

And more updates are in the process of coming out.

So if you have a website that gets 15,000+ pageviews per month, you’re just one click away from getting a crazy good ROI.

Ready to get started? Claim your FREE Done-For-You Campaign ($297 value)!

We think OptinMonster is the #1 Lead Generation software on the planet. It’s the easiest way to grow your lists, leads and sales without a coder or graphic designer. And we’re so confident you’ll love OptinMonster, we’ll even build your first campaign for you for free!

Plus, you get a 14-day money-back guarantee with your account. There’s absolutely nothing for you to lose in this scenario.

Register for an OptinMonster account below!

As always, we’re grateful for your continued support of OptinMonster, and we look forward to bringing you even more ways to grow your business as quickly and efficiently as possible.

A headline is the first (and often, the only) opportunity you’ll get to impress a potential customer. A powerful headline can help you make a lasting impression, attracting your audience to click, convert, or buy.

But there’s no need to reinvent the wheel when you have a list of headline formulas that are proven to convert. In this cheat sheet, I’ll share 130+ proven opt-in headline ideas to generate more leads.

I use ‘generate leads’ loosely because you can use or repurpose most of the headlines to:

• Drive traffic to your blog site
• Grow your email list
• Increase free trial sign-ups
• Encourage people to buy
• Motivate site visitors to download your lead magnet

To make this blog actionable, I’ll keep it focused on the last goal: motivate website visitors to download your lead magnet.

But why lead magnets? Because they are the best at generating leads!

A lead magnet is a valuable piece of content that businesses offer to potential customers in exchange for their email addresses. It can be a free ebook, whitepaper, infographic, online course, or other freebies that people find useful to download.

Related Content: How to Create a Great Lead Magnet: A Step-by-Step Guide and Examples.

Before we dive into the lead magnet headline ideas, make sure to create an effective lead magnet. With your lead magnet, a high-converting opt-in form, and one of the proven opt-in headlines below, you will have no problem converting more website visitors into leads.

Since this cheat sheet is really long, I’ve broken it down into 9 types of lead magnet headlines, with formulas and examples. Feel free to use the navigation below to jump directly to a specific section that interests you:

• Useful Headlines
• Result-Based Headlines
• Proof Headlines
• Curiosity Headlines
• Educational Headlines
• Problem-Solving Headlines
• Fear Headlines
• Entertaining Headlines
• Bottom-of-the-Funnel Headlines

Ready to go through the lead magnet headlines that can get you new leads? Let’s dive in.

Exclusive Bonus: Download the 130+ Proven Opt-in Headlines Cheat Sheet to get more email subscribers.

130+ Lead Magnet Headlines Examples

Useful Headlines

Useful headlines are the most common types of lead magnet headlines because they convert like crazy!

If you want more people to download your lead magnet, make sure it helps them save time, money, or effort. Then use this headline template to convince them that your lead magnet will make their life so much easier.

1. Toolkit for [desired result/audience]

• Toolkit for Growing Your Online Business
• Toolkit for Growing Your Rose Garden
• Toolkit for the Professional Blogger

2. X Easy Ways to [desired result]

• 99 Easy Ways to Boost Your Direct Mail Response
• 11 Easy Ways to Organize Your Kitchen
• 21 Easy Ways to Turn Your Room into a Cosmic Getaway

3. The [blank] Cheat Sheet

• The Persuasive Sales Page Cheat Sheet
• The Ultimate Kitchen Cheat Sheet
• The Perfect Lead Magnet Cheat Sheet

4. The Essential X: Top [things] That Every [audience] Needs

• The Essential 8: Top Reports That Every Marketer Needs
• The Essential 27: Items Every Unicorn Lover Needs
• The Essential 21: Things Every Die-Hard Fan Needs to Know

5. X-Point Checklist for [blank]

• 63-Point Checklist for Creating the Ultimate Optin Form
• 12-Point Checklist for a Healthy Pregnancy and Baby
• 34-Point Checklist for a Squeaky Clean Home

6. Here is a Method that is Helping [the audience] to [desired result]

• Here is a Method That is Helping Homeowners Save Hundreds on Insurance
• Here is a Method That is Helping Children Improve Their Interactive Learning
• Here is a Method That is Helping Affiliate Marketers Optimize Their Blog Posts

7. X Best [things/tools/resources] for [desired result]

• 12 Best Fitness Workouts for Core Strengthening
• 9 Best Exercises for the Brain
• 20 Best Beaches for Summer Holidays

8. X Best [things] We Saw in [year]

• 10 Best WordPress Themes We Saw in 2022
• 50 Best DIY Craft Ideas We Saw this Fall
• 60 Best Photoshop Tutorials We Saw in 2024

9. X [things/tools/resources] to [action]

• 13 Delicious Freezer Meal Recipes to Dump into the Slow Cooker
• 9 Best Songs Ever to Play at Your Wedding
• 11 Resources to Build Out Your Sales Funnel

10. [desired resource] Delivered [frequency] to Your Inbox

• Insight Delivered Daily to Your Inbox
• Delicious Recipes Delivered Weekly to Your Inbox
• Design Inspiration Delivered Monthly to Your Inbox

11. Download the [topic] Inspiration eBook

• Download the Logo Design Inspiration eBook
• Download the 69 Irresistible Lead Magnet Ideas eBook
• Download the Family Portrait Inspiration eBook

12. X [topic] Tricks I Wish I’d Known at [age]

• 9 Networking Tricks I Wish I’d Known at 21
• 28 Time-Management Tricks I Wish I’d Known at 25
• 12 Interviewing Tricks I Wish I’d Known When I Graduated From College

13. X [things] You Should Know How to [make/do]

• 9 Staple Smoothies You Should Know How to Make
• 4 Knots Every Adventurist Should Know How to Tie
• 7 Words Every Traveler Should Know How to Say in Multiple Languages

14. Free Guide: [topic] Tips and Tricks

• Free Guide: College Admission Tips and Tricks
• Free Guide: 18 Hair Tips and Tricks for People Who Suck at Doing Hair
• Free Guide: 53 Insanely Cool Car Organization Tips and Tricks

15. X Free [topic] [plans/templates/worksheet]

• 5 Free Meal Plans for Fitness Enthusiasts
• 7 Free Email Marketing Campaigns You Can Steal
• 4 Free Client Contract Templates

16. X Clever [topic] Tricks that Every [audience] Should Know

• 36 Clever Kitchen Cleaning Tricks Every Clean Freak Needs to Know
• 16 Clever Style Tricks Every Girl Needs to Know
• 14 Clever Psychological Tricks Everyone Should Know

17. X [topic] Hacks That Will Totally Change the Way You [common activity]

• 13 Life Hacks That Will Totally Change the Way You Shower
• 21 Refrigerator Hacks That Will Totally Change Your Food Habits
• 6 Netflix Hacks That Will Totally Change Your Movie-Watching Experience
• 9 Brilliant Beauty Hacks That Will Totally Change the Way You Apply Makeup
• 7 Excellent Snapchat Hacks That Will Totally Change the Way You Use It

18. Checklist: X Daily Habits that Will [desired result]

• Checklist: 4 Daily Habits That Will Boost Your GPA
• Checklist: 7 Daily Gratitude Habits That Will Attract More Abundance in Your Life
• Checklist: 16 Daily Habits That Will Help You Get a Raise
• Checklist: 9 Daily Habits That Will Boost Your Social Media Following

19. Monthly [topic] Calendar

• Monthly Bodyweight Workout Calendar
• Free Printable 2024 Monthly Calendar
• Activities for Kids: Monthly Play Calendar

20. [topic] Cheat Sheet: Where to Get the Best Deals on [needed items]

• Back-to-School Cheat Sheet: Where to Get the Best Deals on School Supplies
• Taco Tuesday Cheat Sheet: Where to Get the Best Deals on National Taco Day 2016
• Gardening Cheat Sheet: Where to Get the Best Deals on Landscape Supplies

21. [activity] Schedule: The [topic] Checklist You Need

• House Cleaning Schedule: The Cleaning Checklist You Need
• Laundry Schedule: The Only Checklist You Need to Avoid Clothes From Piling Up
• Childhood Immunization Schedule: The Checklist Every Parent Needs

22. When to [action item]: a [monthly/weekly/daily] Guide

• When to Buy Household Supplies: A Monthly Guide
• What and When to Post on Social Media: A Daily Guide
• When to Plant Your Vegetable Garden: The Annual Guide

23. The Ultimate [year] [topic] Trends Guide

• The Ultimate 2022 Hair Color Trends Guide
• The Ultimate 2023 Design Trends Guide
• The Ultimate 2024 Men’s Beard Trends Guide

24. All the Best [things]. All in One Place.

• All the best blogs to write for. All in one place.
• All the best beaches in the world. All in one place.
• All the best landing pages. All in one place.

25. X [things] Better than [other things]

• 6 Glute Exercises Better than Squats
• 9 Movies Even Better than Star Wars
• 14 Insanely Delicious Stuffed Cookies That Are Better Than a Boyfriend

26. X [topic] Templates

• 195+ Visual Marketing Design Templates
• 200 Sewing Pattern Templates
• 101+ Popular Blog Title Templates That Work
• Every Filmmaking Form You’ll Ever Need: 99 Free Templates

27. 5-Minute [things]

• 5-Minute Homemade Protein Shakes
• 5-Minute Million Dollar Dip
• 5-Minute DIY Christmas Luminaries
• 5-Minute Makeup Routine

28. The Ultimate [topic] [swipe file/blueprint/etc.]

• The Ultimate Social Media Swipe File
• The Ultimate Appetizer Board
• The Ultimate United States Road Trip (Map)

29. Sample [thing they need to make]

• Sample Client Proposal
• Sample Menu: What to Eat to Lose Weight
• Sample Building Construction Estimates Spreadsheet

30. X [topic] Scripts You Can Steal

• 3 Persuasive Video Scripts You Can Steal
• 9 Fantastic Planning Tips You Can Steal from My Gigantic Wedding
• 31 Clever Group Halloween Costumes You and Your Girlfriends Can Steal
• 22 Uncommon Baby Names You Can Steal from Disney Movies

31. Printable [topic] List

• Printable Monthly Grocery List Template
• Free Printable Hand-Lettered Pantry Labels
• Printable Weekly Activity Sheet for Kids

32. X Journal Prompts to [desired result]

• 60 Journal Prompts to Expand Your Mind
• 20 Journaling Prompts to Help You Know and Accept Yourself
• 26 Journal Prompts to Motivate You

33. The [blank] Calculator

• The A/B Split Test Significance Calculator
• The Ultimate College Loan Calculator
• The Best Software ROI Calculator
• International Moving Cost Calculator

34. [blank] Generator

• Instant Blog Topic Generator
• Wedding Color Palette Generator
• Funny Insult Generator AI Prompts

35. Free [topic] Spreadsheet

• Free Budget Spreadsheet
• Free Home Inventory Spreadsheet
• Free Early Retirement Spreadsheet

36. XX Low-Budget [things] You Can Do With [ordinary item(s)]

• 30 Low-Budget Makeovers You Can Do With Spray Paint
• 20 Low-Budget Christmas Gift Ideas You Can Buy Online
• 18 Low-Budget Trips You Can Take Around the World

37. X Ways to Upgrade Your [thing] on a Budget

• 6 Ways to Upgrade Your Apartment on a Budget
• 22 Ways to Upgrade Your Laundry Room on a Budget
• 30 Ways to Seriously Upgrade Your Family’s Backyard on a Budget

38. How to Create a Dream [thing] on a Budget

• How to Create a Dream Bedroom on a Budget
• How to Create a Dream DIY Mini Bar on a Budget
• How to Create a Dream Backyard on a Shoestring Budget

39. [desired action] Faster

• Build Your Email List Faster
• Help Develop Your Child’s Brain Faster
• Make Your Facial Hair Grow Faster

40. Best of [blank]

• Best of the OptinMonster Blog
• The Very Best of YouTube 2023
• The Best UX Design Round-Up: Best of 2024

Result-Based Headlines

Having a clear end result is important because that’s what motivates people to take action.

Use these opt-in language examples to focus on a specific problem that the user will overcome after reading your lead magnet.

41. How to [desired result]

• How to Read Faster
• How to Raise a Creative Child
• How to Make Eggless 3-Ingredient Muffins

42. How to [desired skill] Like a Pro

• How to Arrange Flowers Like a Pro
• How to Clean Window Tracks Like a Pro in No Time Flat
• How to Take Instagram Photos Like a Pro, With Just Your Phone

43. How to [desired skill] Like an [esteemed person]

• How to Swim Like an Olympian
• How to Pose Like a Beauty Pageant Queen
• How to Sing Like Your Favorite Artist
• Tutorial Video: How to Jump Like Cristiano Ronaldo

44. How to [desired result] for [audience]

• How to Find Patrons and Sponsors for Artists
• 40 How to DIY Projects for Teens
• How to Make Her Fall for You: The Nerd’s Guide

45. How to Get X [blank]

• How to Get 10,000 Fans
• How to Get Your First 100 Subscribers on YouTube

46. Learn How to Get [desired result]

• Learn How to Get Anything You Want
• How to Get Hired for Your Dream Job
• Learn How to Get 10,000 Subscribers

47. Want to [get the desired result]?

• Want to Improve Your Content Marketing Strategy?
• Want to Travel the World?
• Want to Be Happy?

48. X [topic] Tips That’ll Get You [desired result]

• 200 Writing Tips That’ll Get You to Make $5000 a Month
• 11 Breakfast Recipes That’ll Get You Lean
• 17 Super Cute Shirts That’ll Get You Through a Long Day

49. Looking for [desired thing(s)]?

• Looking for High-Quality Blog Content?
• Looking for a Great Slow Cooker Recipe?
• Looking for a Job That Pays Well?

50. XX [things] That’ll Make You [blank]

• 11 Buttercream Frosting Recipes That’ll Make You Swear Off Store-Bought Forever
• 16 Delicious Soups That’ll Make You Feel Cozy this Fall
• 20 Disney Wedding Cakes That’ll Make You the Happiest Person on Earth

51. [double/triple] Your [desired result] with [topic]

• Double Your Sales with 101 Email Copywriting Examples
• Double Your Storage Space with These 11 Kitchen Gadgets
• Double Your Productivity with these 4 Time Management Hacks

52. [double/triple] Your [desired thing] in X [days/weeks]

• Double Your Traffic in 30 Days
• Double Your Salary in Less than 2 Weeks
• 11 Ways to Double Your Customer Base in 4 Weeks

53. Imagine [desired result]

• Imagine Crushing Your Audition and Winning the Part
• Imagine Your Dream Vacation
• Imagine Hitting Your Biggest Goals this Year

54. Ready to Start [desired action/result]?

• Ready to Start Building Surveys?
• Ready to Start Growing Your Email List?
• Ready to Start Writing Your Book?

55. [huge desired result]? Yes, It’s Possible.

• 100K Readers in 18 Months? Yes, it’s possible.
• Get Flexible Fast? Yes, it’s possible.
• A Totally Laid Back Black-Tie Wedding? Yes, it’s possible.

56. X-Day [desired result] Challenge

• 7-Day Waist Slimming Challenge
• 30-Day Prayer Challenge for Your Husband
• 365-Day Penny Challenge

57. Do You Know How to [desired result]?

• Do You Know How to Make Your Retirement Savings Last?
• Do You Know How to Balance Your Body’s pH Levels?
• Do You Know How to Steer Away from Online Banking Trouble?

58. For People on the Verge of [blank]

• For People on the Verge of Trying Yoga After Age 45
• For People on the Verge of Quitting Text Marketing
• For People on the Verge of Breaking into Hollywood

Proof Headlines

Concerned that your visitors won’t believe that you can deliver on your promised result? Use a proof headline.

These opt-in headline examples establish credibility by showing your own results, testimonials, case studies, or social proof. The idea is to convince your readers that your lead magnet can help them repeat the success.

59. X Proven [ways/steps/techniques] to [desired result]

• 7 Proven Ways to Get Website Visitors to Share Their Contact Information
• 12 Proven Ways to Convert Abandoning Visitors and Subscribers
• 19 Proven Ways to Look 10 Years Younger Overnight

60. We Analyzed XXX, XXX [things] (And This is What We Learned)

• We Analyzed 832,961 Headlines (And This is What We Learned)
• We Analyzed 1 Million Google Search Results (Here’s What We Learned About SEO)
• We Analyzed 174,690 Blog Posts (And Here’s What We Learned)

61. The Tool Over X [people] Use to [desired result]

• The Tool Over 679,132 Websites Use to Grow Their Subscribers
• The Tool Over 983,000 Publishers Use to Win the Internet
• The Tool Supermodels Use to Get Runway Ready

62. I [activity] Every Day for X Months. Here’s What Happened

• I Ran 11 Miles Every Day for 4 Months. Here’s What Happened
• I Spent a Week Sharing My Feelings With Everyone. Here’s What Happened
• I Stopped Complaining for One Month. Here’s What Happened

63. How We [desired result] in X [timeline]

• How We Boosted Our Optins by 73% in 3 Weeks
• How We Fixed Our Toddler’s Bedtime in 3 Days
• How We Raised $1 Million Within 1 Year of Starting Up

64. X Lessons We Learned from [blank]

• 7 Lessons We Learned From Analyzing 1,342 Best Lead Magnets
• 15 Entrepreneurship Lessons We Can Learn From Syed Balkhi
• 16 Style Lessons We Learned from Sydney Sweeney

65. Are You In? XX, XXX Others Already Receive [newsletter/lead magnet]

• Are You In? 40,000 Digital Marketers Already Receive the Definitive Daily Newsletter by Convince & Convert.
• Are You In? 12K Entrepreneurs Already Have a Head Start.
• Are You In? 20,000 Small Business Owners Have Already Downloaded the Lead Magnet Blueprint.

66. Top XX Most Popular [things/tools]

• Top 10 Most Popular Email Marketing Tools
• Top 10 Most Popular Airbnb Listings in the World
• Top 10 Most Popular Men’s Hairstyles of 2016

67. How [thing] Transformed my [life/business/etc.]

• How OptinMonster Transformed My Business
• How Flexible Seating Transformed My Classroom
• How Giving Up Dairy Transformed My Health

68. Case Study: [desired result]

• Case Study: How Social Media Examiner Added 250,000 Email Subscribers Using OptinMonster
• Case Study: $831K Real Estate Sales from $352 Ad Spend
• Case Study: The Best Call to Action (CTA) Button Colors to Get More Clicks

Curiosity Headlines

Often, the most irresistible headlines are the ones that entice curiosity, and your opt-in copy is no exception.

Use one of the headline formulas below to make your visitor so curious that they simply can’t resist entering their email and seeing what’s on the other side!

69. X Secrets to [desired result]

• 6 Secrets to Becoming a Digital Nomad
• 7 Secrets to Raising Smart, Capable Teenagers
• 9 Secrets To a Continuously Productive Vegetable Garden

70. Revealed: [desired result]

• Revealed: 7 Ways to Get Influential People to Mentor You
• Revealed: 6 Secrets of the Top Magicians in the World
• Revealed: How to Create a Lead Magnet in 5 Easy Steps

71. X Little-Known Ways to [desired result]

• 12 Little-Known Ways to Actually Stick With Your Resolution this Year
• 4 Little-Known Ways To Tell Whether Clothes Are Well Made Or Super Cheap
• 5 Little-Known Ways to Stand Out on Pinterest

72. X Ways to [desired result] (You Won’t Believe #X!)

• 11 Ways to Meet Famous People (You Won’t Believe #3!)
• 7 Ways to Be More Strategic (You Won’t Believe #6!)
• 28 Ways to Trick Yourself Into Saving Money (You Won’t Believe #11!)

73. Are You Still [blank]?

• Are You Still Drinking Dairy?
• Are You Still Single?
• Are You Still Having a Hard Time Ranking Your Website?

74. How [common thing] Can Lead to [negative result]

• How Your Morning Coffee Can Lead to Heart Disease
• 5 Ordinary Habits That Can Lead to Career Stagnation
• 7 Rookie Mistakes That Almost Always Lead to Small Business Failure

75. These X [things] Can Help You [desired results]

• These 5 Superfoods Can Help You Lose 20 Lbs
• These 7 Facts Can Help You Save Your Eyesight
• Eliminating These 11 Words From Your Vocabulary Can Help You Achieve Your Goals

76. [common thing/activity] Is Kinda Worthless

• Aggregate Data is Kinda Worthless
• Your New Idea is Worthless (Unless You Follow These 4 Steps)
• Your Content is Kinda Worthless (Unless You Know These 3 Secrets)

77. X Surprising Ways to [desired result]

• 10 Surprising Ways to Live Longer
• 7 Smart and Surprising Ways to Get Rid of Ants
• 8 Surprising Ways to Use Liquid Fabric Softener

78. [blank] That You’ve Never Heard Of

• 51 Ways to Make Money in 2016 that You’ve Never Heard Of
• The Best Way to Pay for Your Child’s College Education that You’ve Never Heard Of
• The Scientific Way to Stop Bloating that You’ve Probably Never Heard Of

79. X [topic] Tricks You Never Knew of (But Wish You Had Sooner!)

• 7 Lightroom Tools, Tricks, and Features You Never Knew of but Wish You Had Sooner!
• 6 Customer Acquisition Tricks You Never Knew of (But Wish You Had Sooner!)
• 4 List-Growth Hacks You Never Knew of (But Wish You Had Sooner!)

80. X Things You Should Know About Your [thing]

• 7 Things You Should Know About Your Roth IRA
• 11 Things You Should Know Before Choosing a Gym
• 13 Things You Should Know About Your Target Audience

81. No, You Don’t Have to [undesirable action] to [desired result]

• No, You Don’t Have to Count Calories to Lose Weight
• No, You Don’t Have to Wait to Find True Love
• No, You Don’t Have to Spend Hours on Social Media to Grow Your Following

82. How We [negative result] (and How We [desired result])

• How We Lost $2M (and Made $200M the Next Year)
• How I Gained 200 Lbs, Got Skinny Again, and Finally Kept the Weight Off
• How We Went Bankrupt (and Bounced Back Again)

83. Exclusive Behind the Scenes: How We [desired result]

• Exclusive Behind the Scenes: How We Grew Our List by 30K in 30 Days
• Exclusive Behind the Scenes: How I Got Booked on 50 Podcasts in 7 Days
• Exclusive Behind the Scenes: How We Made $5M Last Year

84. My Monthly Income Report: [month/year]

• My Monthly Income Report: March 2024

85. [year] [topic] Predictions

• 2022 Fashion Predictions
• 2023 Web Design Predictions
• 2024 Email Marketing Statistics and Forecasts

Educational Headlines

Want to become known as the go-to authority in your industry? Using a high-value, educational lead magnet example is a smart way to do that.

Combine your educational lead magnet with the email opt-in wording below to win over your visitors, and earn their trust.

86. [topic] 101: How To [desired result]

• Email Marketing 101: How To Turn Subscribers Into Customers
• SEO 101: How to Rank #1 in Google
• Calligraphy 101: Everything You Need to Know

87. The [audience’s] Bible

• The Bootstrapper’s Bible
• The Housewife’s Bible
• The Plumber’s Bible

88. The Definitive Guide to [topic]

• The Definitive Guide to Email Marketing
• The Beginner’s Guide to Starting a Laundry Business
• The Definitive Guide to Disneyland

89. The Ultimate Guide to [topic]

• The Ultimate Guide to Eating Healthy on a Budget
• The Ultimate Guide to Freshman Dorm Decor
• The Ultimate Guide to Choosing the Perfect Sunglasses

90. A Comprehensive Guide to [desired result]

• A Comprehensive Guide to Make a Business Plan
• A Comprehensive Guide to Drift a Road Car
• A Comprehensive Guide to Start a Podcast in Under 2 Hours

91. What Makes a Great [blank]?

• What Makes a Great Opt-in Form?
• What Makes a Great Story?
• What Makes a Great Leader?

92. Do You Really Need [thing]? Here’s How to Tell

• Does Your Business Really Need an Email List? Here’s How to Tell
• Do You Really Need to Buy New Clothes? Here’s How to Tell
• Do You Really Need Rental Car Insurance? Here Are 8 Things to Know

93. [topic]: What You Absolutely Need to Know

• On-Page SEO: What You Absolutely Need to Know
• Buying a Home: What You Absolutely Need to Know
• Changing Careers: What You Absolutely Need to Know

94. Blueprint for [desired result]

• Blueprint For A Profitable Coaching Business
• Blueprint for Your Million-Dollar Idea
• Blueprint for Seriously Awesome A/B Tests

95. Which is Best: [thing 1] or [thing 2]?

• Which is Best: Blogger or WordPress?
• Which is Best: ClickFunnels or LeadPages?
• Which is Best: Minivans or SUVs?

Problem-Solving Headlines

Hopefully, you already know the pain points that keep your ideal customers lying awake at night. If you have a good lead magnet that solves their problems, make sure to hit that emotional trigger in your opt-in headline!

Use the problem-solving email opt-in verbiage below to speak to your market’s real needs.

96. How to [solve a problem]

• How to Calm a Crying Baby
• How to Create a High-Converting Lead Magnet From Scratch
• How to Generate Quality Leads Through Content Upgrades

97. How to [desired result] Without [undesirable action]

• How to generate 195,013 visitors a month without spending a dollar on ads
• How to Email Your Professor Without Being Annoying
• How to Raise Successful Kids Without Over-Parenting

98. How to [desired result] When [problem]

• How to Reset Your Wife When She’s Falling Apart
• How to Start Exercising When You Have 50+ Pounds to Lose
• How to Take Care of Yourself When You Have Depression

99. X Ways to [desired result] When You’re [problem]

• 26 Ways to Take Your Life Back When You’re Broken
• 14 Ways to Organize Your Makeup When You’re Completely Addicted
• 12 Ways to Feel Better Instantly When You’re Having a Bad Day

100. X [topic] Tips that Will Survive [problem]

• 7 Beauty Tips for Makeup that Will Survive the Heat
• 29 Self-Care Tips That Will Help You Survive Parenting
• 7 Life-Saving Tips That Will Help You Survive an Earthquake

101. [pain point]: X Tools to [desired result]

• Running on Empty: 7 Tools to Heal Emotional Exhaustion
• Witching Hour: 9 Tools for Calming an Angry Child
• Back-to-School Anxiety: 9 Yoga Tools to Help Your Kid Relax

102. X Reasons You’re [problem]

• 9 Reasons You’re Fighting With Your Spouse
• 5 Real Reasons You’re Losing Restaurant Staff
• 12 Reasons You’re Not as Happy as You Should Be

103. Why You’re Not [desired result] (And What to Do About It)

• Why You’re Not Getting Traffic to Your Blog (And What to Do About It)
• Why You’re Not Losing Any Weight (And What to Do About It)
• Why You’re Not Successful (And What to Do About It)

104. Fix Your [problem] NOW

• Fix Your Conversion Rate NOW
• Fix Your Gut Problems NOW
• Fix Your Home Decor NOW

105. Stop Problem!

• Stop Losing Website Visitors!
• Stop Leaving Money on the Table!
• Stop Feeling Shy at Parties!

106. We Can Help You [blank]

• We Can Help You Boost Your Conversion Rate by 20%
• We Can Help You Communicate Better
• We Can Help You Promote Your Business

107. Do You Know How to [solve a problem]?

• Do You Know How to Recognize Controlling People?
• Do You Know How to Replace a Flat Fire?
• Do You Know How to Save a Stray Animal?

108. Never [problem] Again

• Never Get Stuck in Traffic Again
• Never Buy the Wrong Gift Again
• Never Fear Filing Your Taxes Again

Fear Headlines

When used occasionally, triggering fear can push your visitors to take action. Use the opt-in language formulas below to get your visitor moving!

Note: Just make sure that your lead magnet also solves the cause of the fear. Never leave the subscriber hanging without giving them some sort of a win.

109. Warning! Are You [blank]?

• Warning! Are You Eating These 4 Foods That Can Kill You?
• Warning! Are You Making These 6 Guest Blogging Mistakes?
• Warning! Are You at Risk for Car Theft?

110. X Mistakes Most People Make When [activity]

• 11 Mistakes Most People Make When Washing Their Hair
• 9 Mistakes Most Beginners Make When Creating Their Email Courses
• 8 Mistakes Most Men Make on First Dates

111. [audience]! Are You [missing an opportunity]?

• Marketers! Are You Leaving Money on the Table?
• Freelancers! Are You Charging Enough?
• Parents! Are You Saving For Your Kid’s College Education?

112. X [topic] Mistakes that Are [negative result]

• 4 Facebook Ad Mistakes That Are Losing You Money
• 12 Mistakes That Are Putting You at Immediate Risk for Car Theft
• 10 Mistakes That Are Killing Your LinkedIn Profile

113. What is a Good [blank] (and Do I Need to Worry?)

• What is a Good Email Open Rate (and Do I Need to Worry?)
• What is a Good Credit Score (and Do I Need to Worry?)
• What is a Good Conversion Rate (and Do I Need to Worry?)

Entertaining Headlines

Is your lead magnet fun or entertaining? That’s great because those lead magnet headlines work well too!

Check out these great opt-in copy examples for entertaining lead magnets.

114. Quiz: What Kind of [type of person] Are You?

• Quiz: What Kind of Clutterer Are You?
• Quiz: What Kind of Disney Fan Are You?
• Quiz: What Kind of Commuter Are You?

115. Quiz: Can You Pass this [topic] Challenge?

• Quiz: Can You Pass this Healthy Eating Challenge?
• Quiz: Can You Pass this Southern Slang Challenge?
• Quiz: Can You Pass this Spelling Challenge?

116. Quiz: Find Your Perfect [blank]

• Find Your Perfect Neighborhood
• Find Your Perfect Pair of Jeans
• Find Your Perfect Daily Routine

117. The Biggest [topic] Giveaway Ever!

• The Biggest Back to School Giveaway Ever!
• The Biggest Kitchen Giveaway Ever!
• The Biggest Baby Giveaway Ever!

Tutorial Alert: How to Run an Online Contest to Grow Your Traffic and Generate Leads.

118. [brand] [appealing topic] Sweepstakes

• Ulta Best Summer Ever Sweepstakes
• HGTV’s Ultimate Escape Sweepstakes
• Harley-Davidson’s Ultimate Experience Sweepstakes

119. The [audience’s] Manifesto

• The Writer’s Manifesto
• The Mother’s Manifesto
• The Entrepreneur’s Manifesto

120. XXX [adjective] Quotes that will [desired result]

• 100 Inspirational Quotes That Will Give You Strength During Hard Times
• 20 Profound Quotes That Will Help You Better Understand Yourself
• 101 Success Quotes That Will Help You Chase Your Dreams

121. Free [blank] Membership

• Free My Copyblogger Membership
• Free Freelancer’s Club Membership
• Free Canva Account

122. Free Access: The [blank] Community

• Free Access: The Pregnant and Fit Community
• Free Access: Persuasion Nation Mastermind for Entrepreneurs
• Free Access: The Wedding Photographer’s Community

123. Enter the [blank] Contest

• Enter the OptinMonster Customer Showcase Contest
• Enter the #BuildYourBreakfast Contest
• Enter the 2016 Washington Post Peeps Diorama Contest

124. The Best X-[minutes/hours] You’ll Spend [timeframe]

• The Best 5 Minutes You’ll Spend Today
• The Best Hour You’ll Spend This Week
• The Best 3 Days You’ll Spend This Year

125. XX Pictures to [blank]

• 39 Pictures to See Which Muscle You’re Stretching
• 21 Pictures That Won’t Make Sense if You’re an Only Child
• 32 Pictures that will Make Teachers Laugh Harder than They Should

Bottom-of-the-Funnel Headlines

Don’t forget your visitors at the bottom of the funnel: people who visit your site with the intention of buying. You sure wouldn’t want to lose a lead who was that close to becoming a customer.

Capture bottom-of-the-funnel leads before they abandon your site with one of these opt-in headline formulas.

126. [unique value proposition] (Try it Free)

• Securely Share, Sync, and Collaborate (Try It Free)
• Web and Mobile Payments, Built for Developers (Sign up Free)
• Rides in Minutes (Sign up Now)

127. Request Your Free [sample] Now

• Request Your Free Snack Sample Box Now
• Get a Free Sam’s Club Baby Box – No Membership Required
• Free Sample Premium Pet Food + Nutrition Guide

128. X% off [product]

• 20% off All Denim
• 10% off Coupon Code
• 30% off Any Order When You Use Coupon Code 30OFF at Checkout (Today Only)

129. Need Help [desired result]? Get a Free Consultation

• Need Help Starting Your LLC? Get a Free Consultation
• Need Help Filing Your Taxes? Get a Free Consultation
• Need Help Growing Your Revenue? Get a Free Coaching Call

130. Did You [blank] Yet? Get a Quote

• Did You Get Your Car Insurance Yet? Get a Quote
• Did You Get Your House Cleaned Yet? Get a Quote
• Did You Move Your Stuff Yet? Get a Quote

131. Request Your [blank] Catalog Today!

• Request Your REI Catalog Today!
• Request Your Spring/Summer Catalog Today!
• Request Your Holiday Catalog Today!

132. [brand/product] Guide

• OptinMonster Guide
• Adobe Creative Suite Guide
• Canva App Guide

133. [product] Review

• OptinMonster Review
• Top Webinar Marketing Platforms Reviewed
• MailChimp vs. ConvertKit Review

Here are 2 headlines about product reviews we have for OptinMonster:

• OptinMonster vs. ConvertKit: Which Is Best to Grow Your List
• OptinMonster vs. Mailchimp: Which is Best for Lead Generation

Tips for Writing Great Headlines

If you want to master the craft of writing headlines that make people stop scrolling, here are some actionable tips you can apply:

Mix and Match Headline Types

As you may have noticed, many of these opt-in headlines are a combination of two or more different types.

For example, “How to Clean Window Tracks Like a Pro in No Time Flat” is a combo result/useful headline, since it focuses on the big result (“clean window tracks like a pro”) while also promising to save you time (“in no time flat”).

Try mixing different headline types to add more psychological triggers to your optins!

Use Power Words

Did you know that adding power words to your headlines can increase your conversion rates by 12.7%?

Check out these 700+ power words, and sprinkle them into your headlines to increase your optin conversion rates.

Run A/B Tests

If you aren’t sure which headline will perform the best for your lead magnet and your audience, then test it.

With OptinMonster, you can easily A/B test your opt-in headlines and increase your conversions.

Drive More Clicks With the Right Headlines

Now it’s your turn. Go ahead and choose a lead magnet headline example that fits your marketing campaign. Then, try on a few of the above templates. I like to write out several headlines before I choose the one that sounds the best.

Once you come up with a good one, use the above-mentioned tips to make your headline even better.

Remember to take your time. Writing great headlines takes practice!

I hope this cheat sheet helped you to find lots of great opt-in headline ideas. If you enjoyed it, you may want to check out:

• How to Write a Great Headline That Drives Clicks (Step by Step)
• Stop the Scroll! 90 Headline Examples That Demand Attention
• 26 Tools That Will Help You Create Better Headlines

Want to test how irresistible headlines can help you grow your email list?

Sign up with OptinMonster today to create a newsletter subscription campaign. Then put these ideas into practice and create the perfect headlines to improve your conversion!

Join OptinMonster today!

With over 2.49 billion monthly active users, or 47% of internet users across the globe, YouTube is the world’s second largest search engine, next only to Google.

SimilarWeb’s 2024 findings also show that YouTube is the second most visited website after Google.

In the business domain, 90% of marketers use YouTube, making it the most widely used video marketing platform.

If you aren’t leveraging YouTube in your content marketing strategy, you are leaving a lot of money on the table.

In this guide, I’ll share how you can build a YouTube email list to reach more people and maximize your marketing potential.

But why focus on growing a list of email subscribers?

Because email is the #1 channel that people use daily and prefer for both personal and professional communication. If you want to use your YouTube channel to sell your products or services and grow your business, you’ll need viewers off of YouTube and onto your email list.

If you want to learn more, check out our beginner’s guide on email marketing to understand how email offers the highest return on investment (ROI).

With that said, let’s take a look at 7 easy ways that you can build an email list on YouTube.

7 Ways to Grow Your YouTube Email List

Here are the strategies I’ll share to help you grow your YouTube email list:

1. Create a Lead Magnet
2. Add a Call to Action (CTA)
3. Link to Your Lead Magnet Everywhere
4. Add Annotations
5. Create Playlists
6. Add Cards
7. Run YouTube Ads

1. Create a Lead Magnet

Offering lead magnets is one of the best ways to grow your email list quickly and improve your lead generation.

A lead magnet is a valuable piece of content that businesses offer to potential customers in exchange for their email addresses. It can be an ebook, a template, an infographic, an online course, or other freebies that people can download from your site.

Here’s an example of a lead magnet that James Wedmore promotes to his viewers through YouTube videos:

Lead magnets are known to improve conversions because people don’t give away their email addresses for free. They need an incentive that they love in exchange for their email addresses.

In digital marketing, offering content upgrades is one of the most effective types of lead magnets. A content upgrade is a lead magnet that you create specifically for a particular YouTube video.

Let’s take James’s lead magnet for example. He offers his viewers a chance to download the long-form, PDF version of ‘8 Steps Sales Video Formula’ as a lead magnet on his video on the same topic.

It makes perfect sense for someone to be interested in downloading the longer PDF version after watching James’ full video.

This means creating a lead magnet can be as easy as transcribing an existing video into a PDF format and adding more meat to it.

Want more ideas for different kinds of lead magnets you can create? Read our step-by-step tutorial to create a lead magnet from scratch (with examples).

2. Add a Call to Action (CTA)

After you have your lead magnet ready, you’ll need to promote it by adding a relevant CTA to your videos.

A CTA is when you ask your viewers to do something specific, such as adding a button that asks people to ‘Please like this video’ or ‘Subscribe to our channel.’

A CTA is typically a button, link, or message that prompts users to act immediately, such as purchasing a product, subscribing to a newsletter, or signing up for a service.

In our case, you’ll need to specifically ask your viewers to download your lead magnet.

Here’s an example CTA from one of HubSpot Marketing’s YouTube videos:

Remember to make the CTA message visually prominent, use action-oriented language, create a sense of urgency, and highlight the benefits to make your CTA effective.

Want to learn how to come up with killer CTAs? Here’s our guide on how to write great CTAs with plenty of examples for you to take inspiration from.

3. Link to Your Lead Magnet Everywhere

Once you’re confident of adding a compelling CTA to your lead magnet, it’s time to promote it everywhere across your YouTube channel.

For this, you’ll first need to create a landing page on your site for viewers to access the lead magnet content. This will help you drive traffic to your site while letting you capture more leads.

You don’t have to create a fancy landing page to include your lead magnet. Just include the following elements to create a perfect landing page:

• Headline
• Subheadline
• Copy
• Image (or other media assets)
• Lead magnet
• Social proof
• CTA

You’ll also need to add an optin form on the landing page for people to enter their email addresses. For the best results, I recommend using a 2-step optin form because it improves the chances of conversions.

Once you have a landing page with an optin form, here are all the places you should include the link to your landing page:

Video Description

This is the most obvious place that gets a lot of views. Adding the link to the video description improves your chances of more people clicking on it and joining your email list.

Remember the example we saw earlier from James? Here’s how the link to his lead magnet appears in his video description:

Channel Header

The header of your channel page is a great place to link to your lead magnet. This can help you convert new subscribers who land on your channel even if they haven’t viewed any of your videos.

Here’s an example from Wes McDowell’s YouTube channel:

Note that a link won’t be clickable in the header since it’s an image. It’s just a space for you to draw people’s attention to what your lead magnet offers.

You can add the clickable link in the ‘Links’ section under the ‘About’ section. You can access the About section right under your YouTube channel’s header which expands when you click on it:

Pro tip: If you are an entrepreneur or a vlogger with multiple lead magnets catering to different audiences, you can create a universal link and add it here. Use tools like Linktree or Linkin Bio to create universal links.

Community

YouTube has a ‘Community’ tab where you can post text, images (including GIFs), polls, videos, and links to your lead magnets. Here’s an example from OptinMonster’s YouTube channel:

It’s a place for you to connect with your most engaged audience. However, they don’t necessarily have to be your channel subscribers to view the posts in the Community.

When you have a new lead magnet published on your site, you can create a post in the Community asking people to download it from there.

Here’s an example from Kenny Gunderman promoting a lead magnet to his YouTube community:

Replies to Comments

This one requires you to be a bit more proactive (and careful) with your social media presence. To insert the link to your lead magnet in the replies, you’ll need to keep a tab on the comments that viewers leave on your videos.

You may not get the opportunity to do so every time, but sometimes people leave comments asking you for more information about a topic covered in your videos. Use this chance to reply with a link to a relevant lead magnet.

Just a word of caution: don’t drop links in comments under irrelevant videos that others have posted. It positions you as a spammer and does more harm than good.

4. Add Annotations

YouTube Annotations allow you to layer text, links, and hotspots over your video. It’s a YouTube feature that comes in handy in affiliate marketing.

You can leverage annotations to add a link to your lead magnet with a CTA within the video space. You can customize the way it looks to make it stand out and get more clicks.

Here’s an example of YouTube annotation from James:

Unfortunately, YouTube sunsetted its native Annotations feature a few years back. To add annotations on your YouTube videos, you’ll have to use external apps like Speechify’s AI Video Studio, Keylabs, VEED, or Adobe Premiere Pro.

5. Create Playlists

Creating playlists on YouTube allows you to attract the right audience to the right videos. To viewers, it’s a great way to find videos and topics that are most relevant to them.

Here’s an example of a YouTube Playlists from Patrick Dang:

Treat playlists like categories to organize your videos into different topics. For instance, if you are a B2B content creator, you can have different playlists for:

• Canva for beginners
• Using tech in marketing
• TikTok for improving sales
• Email list segmentation tips
• LinkedIn automation to book more sales
• Webinar marketing tips generate more leads

The ideas are endless!

Once you are able to attract more visitors to your playlists, track your analytics data on playlists to understand what viewers are most interested in. That way, you can create more relevant videos and lead magnets that will help you grow your email list.

6. Add Cards

Annotations are a great way to add CTA links to your videos for desktop viewers. Unfortunately, with the sunsetting of YouTube Annotations, they don’t work on mobile devices as well.

The good news is, over 63% of all YouTube views come from mobile devices. So here’s a great hack to work around the lack of YouTube Annotations on mobile: use YouTube Cards.

Cards add a box to the upper right-hand corner of your video with a brief description:

Once a viewer clicks on the card, they’ll see more information about your links. They can click on the link to go to your lead magnet page:

To add cards to your videos, follow these steps:

1. Sign in to YouTube Studio.
2. From the left menu, select Content.
3. Click the video you want to edit.
4. From the left menu, select Editor.
5. Select Info cards and select the card you want to add.
6. Click Save.

You can learn more about Cards here.

7. Run YouTube Ads

Growing your YouTube email list organically takes a lot of effort and time. If you want to achieve results faster, and if you have the right kind of marketing budget, you can take your list building further with YouTube Ads.

A lot of entrepreneurs, bloggers, and podcast hosts use YouTube Ads to promote their content on YouTube to a wider audience.

YouTube Ads can appear in a variety of places. Here are some of the main ones:

Directly below the search results:

As skippable (or non-skippable) in-stream ads in other videos:

In the sidebar:

You can target ads on YouTube based on age, gender, location, interests, or device. You can also use YouTube ads to remarket your lead magnet to people who have visited your website but didn’t optin.

And the best part? YouTube’s algorithm is programmed to show ads on its platforms to users who are most likely to engage with them. This means your ads will reach the relevant audience and increase the odds of them opting for your lead magnet offer.

Ready to Grow Your YouTube Email List?

YouTube is a powerful channel to help you improve brand awareness, grow your audience, and convert visitors into business leads.

If you want to get the most out of your YouTube channel, check out the following resources:

• How to Get Subscribers on YouTube (Reach 1000 Subscriptions FAST!)
• YouTube for Business: How to Start (and Optimize) Your Channel
• YouTube SEO: How to Rank Higher and Get More Views
• How to Add YouTube Feeds to Your WordPress Site

Next, it’s your turn. If you are ready to build an email list from YouTube, start by creating a lead magnet.